
For the main design concept of French Kitsch III, Touch Architect began by interpreting its name: ‘French’ and ‘Kitsch’. The owner’s love for French bulldogs also comes as brand identity, portraying a playful yet elegant image to the cafe. The design aims to enhance this image together with the concept of ‘Kitsch’, a form of art that appreciates imperfection through architecture elements and materials.

Fact File
Project Type: CafeLocation: City Link, Mueang, Thailand
Site Area: 154 sq. wah
Floor Area: 360 sq.m
Year: 2022-2023
Budget: 10mb
Photo credit: Metipat Prommomate
Source: v2com


By using textured concrete, it strengthens the concept of perfection of imperfection, where the wall is not completely smooth, but reflects the authenticity of the material which can be beautiful by itself. Moreover, by using concrete as the main material, the furniture, decorations, and LED lights are made outstanding, emphasizing the imperfect arch curves within the tunnel space, creating a strong memorable image of the cafe.