Walplast Introduces Homesure MasterTouch Paints

Walplast’s expertise in walling solutions, creating 12 million sqft of walls every year, has now extended to their paints line with the launch of a new paint brand.

Walplast Products, a trusted name in the building materials industry, has announced the launch of Homesure Mastertouch - a new paint brand that includes high-quality Acrylic Distemper and Primer for interior and exterior walls. The paints come with a range of features like tough washable properties, high stain resistance, and excellent flow for a seamless finish without brush marks – leading to low maintenance walls for customers. Over the next few months, Walplast plans to introduce additional product variants, including Emulsions, and Decorative Textures.

The new MasterTouch Primer and Distemper products bring numerous advantages to the market. They are zero solvent, low in VOC (Volatile Oil Content), and free from heavy metals, making them safe and sustainable. Their gloss finish and excellent opacity, provide superior coverage and enhance the appearance of the topcoat. The products have been designed with anti-chalking properties, thereby increasing the lifespan of the paint with robust durability and protection for both interior and exterior walls.

As a brand of choice in the building materials business for over several decades, Walplast is dedicated to delivering top-quality products and innovative solutions.

Kaushal Mehta - Managing Director

The Homesure brand has been launched in key markets like Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, and Uttar Pradesh. The next phase will include the Eastern markets of Odisha, Bihar, and Jharkhand.

MasterTouch has been designed to address our customers demand for aesthetically strong products that help create pleasant environments.

Aniruddha Sinha - Senior VP - Marketing CSR & Business Head P2P Division

The Homesure brand already offers a versatile B2C portfolio, including wall putty, tile adhesives, premium plasters, gypsum products, construction chemicals & admixtures, and various other solutions. The company follows a robust Go-To-Market model through distributors and retail dealers as channel partners.