Architects and builders are specifying environmentally friendly paints in projects aiming for green certifications that recognize buildings that adhere to sustainable construction and design practices.
Bhaskar Jyoti Kakati
What innovative and eco-friendly paints does the company offer?
Our company is committed to delivering innovative and eco-friendly solutions tailored to the needs of both residential and commercial customers. Our water-based emulsions and base coats are low in volatile organic compounds (VOCs), significantly reducing harmful emissions during application. These paints are formulated with minimal toxic solvents, ensuring they are safer for both users and the environment while improving indoor air quality.Our advanced coating such as the energy-reflective waterproof solution Damp Defend helps reduce heat absorption in buildings, lowering energy consumption. All our products are designed with durability in mind, extending the lifespan of painted surfaces. This reduces the frequency of repainting, minimizes waste, and offers long-term cost savings for our customers.
Our water-based emulsions, primers, putty, and textures have earned GreenPro certification, a testament to their environmental responsibility. GreenPro takes a comprehensive approach, evaluating products across their entire life cycle. This includes every stage, from product design and raw material procurement to manufacturing, use, disposal, and recycling. This certification encourages manufacturers to adopt rigorous standards and practices that enhance environmental sustainability, health, and overall well-being.

How sustainable are your manufacturing processes, including recycling and reuse practices?
Our manufacturing processes prioritize sustainability while maintaining product quality. Key practices include advanced technologies to reduce material waste and closed-loop water systems to conserve freshwater. We also implement a zero-waste-to-landfill policy by recycling the by-products and we partner with eco-conscious suppliers who prioritize renewable resources. These efforts significantly reduce our manufacturing footprint, contributing to a cleaner, greener future.
What demand are you seeing for such products?
The demand for sustainable paints has seen a steady rise in recent years, driven by growing environmental awareness and stricter regulations. Consumers and businesses alike are increasingly prioritizing eco-friendly products for their projects. Architects and builders, for example, are specifying low-VOC and environmentally friendly paints in projects aiming for green certifications. These certifications recognize buildings that adhere to sustainable construction and design practices, further encouraging the use of green paints.Homeowners are also opting for paints that contribute to healthier indoor environments. Products with fewer chemicals and lower emissions have become a priority for those seeking safe and sustainable living spaces.
In the industrial sector, businesses are turning to durable and sustainable coatings to comply with environmental regulations and enhance their CSR efforts. Moreover, stricter government policies targeting emissions and hazardous chemicals are accelerating the shift toward eco-friendly alternatives.

What are the challenges with respect to their cost, wider adoption, etc?
Despite the opportunities, the paint industry faces several challenges in adopting sustainable practices. Developing environmentally friendly products often requires substantial investment in research and development, advanced technologies, and specialized materials. These factors typically lead to higher production costs compared to conventional methods, making eco-friendly products less competitive in price-sensitive markets.Another significant challenge is the awareness gap. While environmental consciousness is growing, many consumers and businesses are still not fully educated about the benefits and importance of sustainable paints. This lack of understanding can lead to resistance, particularly when sustainable options come at a higher upfront cost.
Ensuring all suppliers in the supply chain adhere to eco-friendly practices is another complex task, especially for companies operating globally. Variations in environmental standards and regulations across countries add to the complexity and can make compliance time-consuming and costly.
Moreover, while innovation in sustainable technologies is progressing, some industries still lack access to scalable and cost-effective green solutions. This limits the widespread adoption of sustainable paints, particularly in regions with limited resources or infrastructure.
Finally, the challenge of competing with low-cost, non-sustainable alternatives persists. Conventional products often dominate price-sensitive markets, making it harder for eco-friendly options to gain a foothold.