Introducing elements of luxury is key. This involves creating unique experiences and environments that make members feel proud to be associated with the clubhouse. The level of luxury and exclusivity should be tailored to the specific project, ensuring that it exceeds the usual offerings and provides a sense of pride and distinction for its members.
To achieve a holistic and appealing design, it’s important to incorporate both architectural and interior design principles. This includes ensuring natural ventilation and selecting finishes that contribute to a cohesive and aesthetically pleasing space. Together, these elements create a well-rounded and enjoyable environment for all clubhouse users.
Khozema Chitalwala - Principal Architect, Designers Group
Interior elements such as lighting, natural ventilation, furnishings, and fittings play a crucial role in creating an inviting and sustainable clubhouse environment. Proper lighting is vital for managing the space effectively; poorly lit areas can detract from the overall experience.
The design of the 17 Degrees North Club by Designers Group pays homage to the Nizam heritage of Hyderabad while delivering a modern-day royalty aesthetic.
Fact File
Name of Project: 17 Degrees NorthLocation: Hyderabad
Typology: Commercial Hospitality (Club)
Area: 1,60,000 sq. ft.
Photography: Prashant Bhat
Located in the vibrant city of Hyderabad, the 17 Degrees North Club is a luxurious retreat that harmonizes traditional Hyderabadi aesthetics with contemporary design. Inspired by its rich heritage, the concept seeks to elevate the city’s legacy while introducing a touch of contemporary fusion.
The design draws inspiration from the grandeur of the Nizams through Hyderabadi cultural elements such as intricate wall motifs, and hanging lights from the ceilings, while a hint of modernity can be observed in the use of pearls in wall artworks and contemporary lighting.
Contemporary archways inspired by Nizami architecture evoke a sense of royal grandeur. The interiors are woven with Hyderabadi cultural elements such as Kalamkari art and block printing. This theme extends to the guest rooms, where opulent materials and curved parametric headboards celebrate the handiwork of the city’s semi-precious stone industry.
The lobby features a modern reception desk set against a backdrop of rustic marble. A wonderful parametric crystal chandelier cascades through double-height space, symbolizing the gem industry synonymous with Hyderabad. An all-day dining restaurant, a café, a specialty restaurant, a banquet area, and a spa are complemented by a large lawn which can be accessed through a drop-off area.
The upper floors include a business lounge, conference rooms, and a modern gym. It also features an expansive bar, while the top floor hosts an indoor sports and children’s games area, which ensures a totally inclusive zone for recreational purposes. Outdoor facilities include tennis and volleyball courts, a multipurpose football field, and a box cricket area.
The principal materials used in the design are a thoughtful collection of stone, metal, and glass, each chosen to reflect the club’s ethos of elegance and durability.
