Located amidst the busy streets of Sadarpura, the store has a striking appearance with its interiors, transparent exteriors and display of local materials. The interiors were designed maximizing sustainability, locally available and recyclable materials like jute, bamboo, wooden logs, and hanging light fixtures in their ethnic forms. Use of old cartwheels for hanging displays, wooden logs as lighting fixtures, and rope patterns between display shelves create a sense of continuity and interconnection, transforming the space with a unique ambience of culture mixed with trend.
The transparent exterior clubbed with low height ceilings allow natural light to diffuse in the interiors. The ceiling beautified with random frames of different styles and flamboyant color play intensifies the design and creates an enthralling ceiling design.
The store has been segregated according to its functionality: the ground floor is welcoming and spacious with display areas and counters, while the basement is the tailoring section. The mezzanine floor is the saree section, beautifully enclosed by mdf jaali patterns, ropes and mirrors.
