We at CDA strongly believe in the communicative ability of architecture, which is essentially the intermingling of innate human senses with the encounter of built environment. Often referred to as semiotics in architecture, This is a realm heavily contributed towards, by theorists De Saussure and Charles Pierce, where they discovered that the science behind the social discourse of architectural styles should be based on a widely agreeable social contract, of plurality of its end-users.
One of the most important steps to realize this vision is to identify the audience and their connect. Every piece of architecture would have distinct end-users which makes their design responses unique. We believe that there are multiple ways a building could emanate its intended meaning, for example, it could be an experience oriented spatial stimulus wherein the architecture employs tools of light and shadow to convey feelings such as vibrance, darkness or confusion; or it could be the visual allegory wherein a building symbolically relays its intended vision or function to its audience through a symbolic interior or exterior design.
We believe that a successful piece of architecture is definitely the one which its audience accepts and relates to. At CDA, we are always excited to employ our projects as exciting opportunities to create devices of communication which could be received by a wide latitude of its end-users with admiration! (Text by Ravideep Singh)
