Tier 2 and 3 cities represent the next major growth frontier.
We focus on localization, modular design, service innovation, and customer-centric practices. By combining engineering excellence, service reliability, and localized approach, TK Elevator is well positioned to lead the next phase of vertical mobility across India’s rapidly evolving Tier 2 and 3 cities, where buildings typically range from 3 to 15 floors. Our enta100 and enta200 elevator models are designed to meet the specific needs of low- to mid-rise buildings, balancing affordability with long-term value, adaptability, and ease of maintenance. Our recent expansion into cities like Varanasi and Srinagar underscore our faster response time and localized customer support.Our model enta Villa is designed for private villas and luxury homes, both as new installations or retrofits, and is well suited for low-rise residential and commercial applications. It seamlessly blends style, functionality, and affordability without compromising the renowned German engineering quality that the company is known for.
Our vertical mobility solutions in India’s rapidly developing Tier 2 & 3 cities include local engagement, safety advocacy, and reliable after-sales service.
Manish Mehan
CEO & MD
TK Elevator India
Local manufacturing and sourcing are also central to maintaining affordability.
By producing components and assembling elevators in India, TK Elevator has reduced import dependency, and minimized logistics costs, to offer competitive pricing without compromising on quality. Local vendor development and partnerships have further optimized supply chains, ensuring cost efficiency and faster delivery timelines.Simplified installation and maintenance processes also play a key role in lowering lifecycle costs. Elevators equipped with remote diagnostics and predictive maintenance tools—such as TKE’s MAX platform—enable service teams to detect and resolve issues proactively, minimizing downtime. User-friendly manuals and digital support tools for technicians across regional centers ensure faster turnaround times and consistent service quality.
We offer flexible pricing, maintenance packages, and service contracts.
Our robust service network, 24/7 customer support, and predictive maintenance platform MAX has assured customers of long-term reliability — a critical deciding factor for builders and users alike. Finally, by communicating its focus on sustainability and innovation, the company has aligned with the growing aspirations of developers who seek smart and eco-friendly infrastructure solutions.
Our marketing strategy blends local relevance with global credibility.
We have established a strong local presence by setting up more offices and service centers and are actively participating in regional real estate and infrastructure events to build trust among developers and customers. Emphasizing Made in India, backed by German engineering has further positioned us as both locally committed and globally reliable — a powerful combination in these emerging markets.Associations with local developers, architects, and contractors have also played a pivotal role in building early-stage brand preference. Initiatives such as safety awareness programs, technical sessions, Free Elevator Health Check-up facility, awareness drives and Toolbox Talks, have reinforced the company’s commitment to safety — a core brand value that sets it apart in smaller markets.
