Tier-2 cities are the next major growth engine for the elevator industry. Urbanisation and the rise of quality residential, commercial, and institutional projects in these cities are creating a strong demand for safe, reliable, and premium elevator solutions. Having served over 4,000 clients across India over the past 26 years, we understand regional nuances and believe our brand’s focus on safety, innovation, and service uniquely positions us to cater to this emerging market.
Our elevators are precision engineered to balance performance with cost-efficiency.
Our approach is to engineer elevators that balance performance with cost-efficiency. We have invested in R&D to develop MRL and hydraulic models that require minimal civil modifications, consume less power, and are simple to service. Localised sourcing of components, a growing network of trained technicians, and digital service tracking allow us to keep maintenance costs predictable while ensuring reliability. This makes our elevators affordable to install and economical to operate without compromising on safety or aesthetics.Since low- to mid-rise buildings dominate Tier-2 cities, our product mix is tailored accordingly. We offer machine-room-less (MRL) and hydraulic elevators that work efficiently with lower pit depths and overhead requirements, and are optimised for fewer stops. We also customise cabin sizes, finishes, and control panels to suit smaller footprints without compromising ride quality or safety. This adaptability ensures that even modest-scale projects can offer a world-class elevator experience to their users.
Our focus on safety, innovation, and service positions us to cater to the emerging markets of Tier 2 & 3 cities.
S. Sujay Sudarshan
Executive Director
Professional Elevators
The number of elevators we have sold in Tier-2 & 3 regions has doubled in the last three years.
Over the past few years, we’ve been steadily expanding our footprint beyond the metros. In Tier-2 and Tier-3 cities, we have supplied elevators to a diverse range of developments — from premium individual residences to mid-rise apartment blocks, educational institutions, hospitals, and boutique commercial spaces. Our installations in cities such as Coimbatore, Trichy, Madurai, Mysuru, Vijayawada and Visakhapatnam illustrate the breadth of our reach.We work closely with numerous individual homeowners as well as local developers in these markets. In fact, the number of elevators we have sold in Tier-2 & 3 regions has doubled in the last three years, reflecting both our brand’s acceptance and the growing aspirations in these cities. Our upcoming orders include a healthy mix of residential, institutional and commercial projects where safety, aesthetics and after-sales support are valued equally.
