The real growth story for elevators in India is now unfolding in our Tier 2 cities. We’ve all seen how metros have matured, but if you travel across cities like Indore, Surat, Vadodara, Nagpur, or Lucknow, you’ll notice something powerful: the skyline is changing. New residential complexes, shopping centers, and hospitals are coming up, and all of them need elevators that are safe, efficient, and reliable. Hence, for us, this is not just a business opportunity, but a chance to contribute to India’s next phase of urban development and be a part of the growth.
Epic Elevators has built a strong presence across India’s Tier 2 cities.
Our elevators are operational in Baroda, Rajkot, Surat, Dehradun, and Bhubaneswar. These installations span residential, commercial, and institutional projects — each reflecting our focus on safety, efficiency, and adaptability to local architecture.In Baroda and Surat, our elevators enhance modern residential and retail spaces, while in Rajkot, we’ve partnered with developers to deliver functional yet stylish solutions. Our work in Dehradun and Bhubaneswar further showcases our ability to blend innovation with regional character.
We also have several upcoming orders in Jaipur, Lucknow, Kanpur, Patna, Indore, Surat, and Nashik, underscoring our growing reputation as a trusted partner in India’s next phase of urban growth.
Our approach is not to scale down metro products, but to engineer specifically for the realities of Tier 2 cities with elevators that are efficient, reliable, and suited to their environment.
Hiren Bathani
CMD
Epic Elevators
With modular, customizable solutions, our elevators seamlessly fit into any type of project.
Second is through adaptability to local needs. Every city and every building have their own character. Hence, we offer modular, customizable solutions - whether it’s cabin design, finishes, load capacities or speed of the lift, so that our elevators seamlessly fit into each project.
Last but not the least is through maintenance. A premium elevator is only as good as the service behind it, hence, at Epic, proactive maintenance schedules, and transparent AMC plans ensure minimal downtime.
The requirement for elevators in Tier 2 cities is not about high speed, but about efficiency, practicality, and comfort.
Since the nature of buildings in Tier 2 cities is quite different from what we see in metros (developments are typically between 4 -10 floors), which means that the requirements for elevators are not about high speed or high rise, but about efficiency, practicality, and comfort. Our elevators are engineered to be compact, energy-efficient, and easy to install, without compromising on safety or aesthetics. The focus is on smooth performance, low power consumption, and reliable operation that suits mid-rise projects.We also pay special attention to customization. Builders often want elevators that align with the overall design of the building, so we offer options that can be tailored to the space and style of each building.
Marketing in this industry isn’t about flashy ads; it’s about building trust, visibility, and relationships.
Tier 2 cities are unique; the buyers are developers, architects, and facility managers who value reliability, local support, and long-term service. Our marketing strategy focuses on three core pillars: Local Partnerships + Hyper Local Presence + Service Driven Positioning.We work closely with developers, architects, and builders to co-create solutions that fit their projects. We invest in city-specific campaigns to make our brand synonymous with quality and reliability in every location we operate. Lastly, we emphasize our fast and transparent service, modular designs, and low-maintenance solutions.
