As India’s urban landscape expands beyond metro cities, Tier 2 & 3 cities are emerging as vibrant hubs of residential, commercial, and institutional development. These cities represent a dynamic blend of aspiration and pragmatism.
We see immense potential in emerging markets.
With increasing investments in real estate, hospitality, healthcare, and education, the demand for reliable vertical mobility solutions is rising. Hence, we see immense potential in these markets, not just as business opportunities, but as a chance to contribute meaningfully to the infrastructure and quality of life in growing cities.Unlike metro cities where high-speed, high-rise elevators dominate, Tier 2 cities require elevators with the following features:
- Compact elevators that are designed for buildings with 3–6 floors, and are optimized for space and cost.
- Machine Room-Less (MRL) Systems which are ideal for retrofits and smaller footprints.
- Enhanced Safety Features including auto-rescue devices and overload sensors, tailored for residential and institutional use.
- Aesthetic customizations with varied finishes and cabin designs that reflect local tastes and cultural preferences.
We are enabling inclusive urban growth by unlocking vertical mobility in Tier 2 cities with elevators that are modular, compact, robust, and are easy to operate and maintain.
Omesh Narula
CEO
EASA Elevators
Our strength lies in delivering custom-designed and precision engineered elevators.
We deliver custom-designed elevators that balance aesthetics with engineering precision making us well-positioned to serve the needs of these cities where buildings may be smaller, but expectations are no less ambitious. To ensure that our products are accessible and sustainable in Tier 2 markets, we focus on modular designs, hence our elevators are engineered for scalability, allowing customization without inflating costs. For greater energy efficiency in our elevators, we integrate regenerative drives and smart controllers to reduce operational expenses.We believe in simplified technology: to avoid over-engineering, and we opt for robust systems that are easy to operate and maintain. We are training local technicians and establishing service hubs to ensure quick maintenance and minimal downtime.
Collaborating with regional builders, architects, and contractors helps us co-create solutions.
Our marketing approach in Tier 2 cities is rooted in community engagement and trust-building. EASA has tied up with Wittur Germany for providing state-of-the-art Home Lifts and our maximum sales are from Tier 2 & 3 cities. Also, collaborating with regional builders, architects, and contractors helps us co-create solutions as per the local requirements.Our Experience Centres showcase our product reliability and are also hubs for interaction and trust-building.
We have a strong presence in Punjab, Uttar Pradesh, Uttarakhand, and Rajasthan. We have set up Experience Centres in Mohali, Noida, and Gurgaon which showcase our product reliability, and are also hubs for interaction, education, and trust-building. We are now opening our 5th Experience Centre in Ludhiana, to cater to Jullundur and Amritsar, further strengthening our regional footprint.Our marketing initiatives include digital outreach wherein we leverage vernacular content and geo-targeted campaigns to connect with local audiences. We also host exclusive workshops for Architects & Builders on elevator safety, latest BIS codes, maintenance, and lifecycle cost benefits.
Projects done by EASA include Neemrana Fort, hotel chains like Amberpari Resorts Kasauli, Soni Arena Una, Surya Hotel Radu Himachal, Penguin Resorts, Golden Tulip, Cloud Nine hospitals, and retail chains like Venus Steps, Manohar Lal Jewellers, besides high-end villas.
