Beijing Building Materials Trade Tower, one of Focus SB's showrooms in China, adds a beautiful wall display
British luxury brand Focus SB's high-quality electrical wiring accessories are mounted on three blue boards, which are designed as traditional British door decorations. Sockets and switches are displayed on classic European decorative Damascus patterned wallpaper. Visitors can view Focus SB's Sheraton, Victorian, Georgian plate styles, and contemporary Horizon range, along with customised plates for private residences and hotels.
Electrophoretic lacquering of polished brass plates provides durability and offers a hard-wearing finish to ensure products keep their appearance over time. It is one of the only UK manufacturers to match its rocker and toggle switches to its plate finishes.
In China, Focus SB's showrooms usually display products in jewellery cabinets to bring out the quality and elegance of its electrical accessory collections which are likened to 'wall jewellery' in Europe. The new wall display however, enables guests to take a closer look and to touch to the company's beautifully-finished products, offering a more tactile experience.
Extensive plate options and bespoke service ensure continuity of finish for high-end residential, commercial, luxury hotels, super yachts and royal palaces including Hampton Court Palace, Corinthia Hotel London, Royal Lancaster London, The Gleneagles Hotel and MGM Cotai.
Focus SB has opened five showrooms across China, two in Beijing, one in Hangzhou and one in Hong Kong following the brand's launch in 2018. The company's flagship showroom is located in the iconic Jin Mao Tower in Shanghai.
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