Fact File
Project name: Script
Location: Indiranagar, Bangalore
Client: Godrej
Principal design: Gensler
Architects:FRDC
The amalgamation of design and technology employed throughout the 14000 sq.ft. store creates a distinct niche for the brand in an urban furnishing market. The store is compliant to ADA criteria with universal accessibility from the entry with a ramp, to specially dedicated toilets. In-built tech aids in choosing the right style and piece, while a dedicated demo area allows buyers to assemble and view their selected pieces.
Each zone seamlessly transitions into the other as the general design language denotes flexibility and modularity, with fixtures that adapt to the evolving dynamics of the merchandise
Ar. Sanjay Agarwal FRDC
This west-facing store uses electronically-operated louvres that were perforated to behave like a jali to help cut the sunlight. The perforations varied in diameter create a visual effect that exhibits the mnemonic patterns of the brand, and the concept was carried in the porch ceiling, whose backlit perforated metal panels change patterns and colours with transitional RGB lighting.
The glass behind the louvres is transparent while the other areas use Lambert Profile frosted glass. This helps to diffuse the incoming sunlight during the day and at night it diffuses the interior light to the outside street for a pleasant effect.
The cladding is a seamless finish with powder-coated solid aluminium. A glass box for visual merchandising has a double height atrium which serves as a focal point of the façade. Winch suspension systems were used to hang the merchandise. All these details create a dynamic ever-changing façade.
Various zones are separated by modular display fixtures designed as a combination of perforated and solid powder coated metal fins, along with glass shelves and illuminated glass boxes. Metal, a heritage of Godrej, can be observed in various forms; extending from the brass bowl fixtures at the porch, the display fixtures, furniture, to the customised Terrazzo flooring with brass dust, chips and strips.
Energy consumption was optimised with VRV systems of AHU for HVAC. Intensity variable light fixtures, rainwater harvesting pits, passive solar shading for the façade combined with perforated and adjustable louvres help reduce heating of the building. The Script store is Gold LEED certified.
