"In the current scenario of rapid urbanization, I believe that 'less' truly could be 'more.' We aim to be catalysts in the bilateral relationship between Architecture and its user, by creating unrestricted designs."
Ar. Gurpreet Singh Shah, Principal Architect, M.S in Urban Design and recipient of William Kinne Fellowship award, Columbia University, New York, gained his early experience while associated with International Architects of repute in USA. Here he led the development of future campus planning frameworks for Indiana University, Bloomington and Princeton University, New Jersey and was involved in Master Planning of Washington D.C. Vision 2025 as well as the urban design proposal for dual cities of Bucharest and Costanta in Romania. He revolutionized the scale and methodology and expanded the boundaries of practice globally. He has more than a decade of local and international architecture and urban design experience. With his vision to deliver a new generation of Global Infrastructure, Mass Transit Facilities like Airports, Metro Stations and Railways, Housing projects, Educational Campuses including the First Smart City School in Kochi, and Health Environments that are sustainable and also give a world class user experience, Ar. Shah has pioneered sustainable infrastructure designs in India.
About Creative Group
Founded by Prof. Charanjit Shah in 1973, Creative Group started its journey through various steps of professional achievements and landmarks by winning the National Design Competition for Jawaharlal Nehru National Co-operation Complex, New Delhi (1973), Flatted factory complex for DSIIDC, New Delhi (1971) and Institute of Development Studies, Jaipur (1980); the initial achievements of Prof. Shah, that endowed him with eminent recognition and established Creative Group's place as a leading architecture firm in the design community. Following the footsteps of his indomitably passionate and extremely hardworking father, Ar. Gurpreet Shah after finishing his M.Arch in Urban Design from Columbia University decided to join hands with Creative Group, taking the firm up a notch by adding a corporate lateral to the firm's vision, which led to the firm making a niche globally by winning many National and International Design Competitions and Awards in various fields like Urban Transport, Real Estate, Corporate, Institutional, Commercial and Residential sectors. Soon after Er. Prabhpreet Shah, with his Management specialization in Finance & Marketing from the Indian Scool of Business (Hyderabad), setup independent verticals for Project Management, Real Estate and Transaction Advisory making Creative Group one of the few firms in India providing end-to-end single-window services from concept to commissioning.His Vision
"Today's architecture has the power to grasp the viewer's mind in such a way that either it can be termed as a blockbuster or as a disaster. We, as architects, have the responsibility of making this art a force for mobilizing cities and rejuvenating cultures. We focus on the performance of architecture responding firstly and primarily to its ecology and available resources; this criteria will change how the design performs throughout its life cycle. Our endeavour is to create meaningful architecture which is open ended thus giving a chance to the users to make their own small insertions," asserts Ar. Gurpreet Shah.As the general public become more aware of the benefits of green buildings, the architects will find new ways to create a conducive atmosphere for the sector to grow. Since the beginning of its practice, Creative Group always believes in "learning from nature."
"Our impulse is to sensitize our designs towards passive strategies of green architecture. Not only do we try to derive our inspiration from nature, but also we let the building breathe with nature," explains Ar. Shah.
During their professional journey, the team's understanding of the nuances of the Indian Diaspora with respect to urbanization and renewal movement across the country enabled them to successfully implement net zero & sustainable models in various green-rated buildings.
With this ambition in mind, they have been able to successfully deliver a range of Projects like a small sustainable residence to a mega project like the airport. Though these mega projects are considered energy guzzlers, Creative Group has led the project to achieve green rating in terms of water & energy conservation, creating global facilities which are preserved as landmarks of the subcontinent.
