The fast-moving consumer goods (FMCG) industry is the 4th largest sector in India. FMCG companies are identified by their ability to give consumers products that are in high demand and developing a relationship of trust and loyalty. Quick to leave storage rooms to reach retail shelves on time, with dispatches in high volumes, these goods require handling with care. Constant, new breakthroughs in manufacturing, packaging, storing, and transporting them is minimising wastage and increasing efficiencies in the sector.
In recent times, the advantages of scale or mass production have significantly diminished in the Indian market. Contract manufacturing, with organised retail, digital infiltration, and sourcing transparency have allowed many small players to set up, operate and thrive in a nimble manner. Significant improvements in ease of doing business, renewed enthusiasm for entrepreneurship due to Make In India, and ability to identify and target micro segments, have allowed players to flood the market with products catering to specific customer needs. Sub-contracting has gained immense attention by big players who are taking advantage of local manufacturing capabilities.
To succeed in a competitive scenario, the focus has shifted on volumes available at lower prices, where producers are constantly under pressure to deliver products with greater variants with an uncompromised production uptime to seize their presence in the market place. Add to this, changing consumer preferences demand agility in quickly adapting to newer set-up / facility, with minimal time loss for quick earnings.
This necessitates units that are made from robust, high performing and easy to execute building materials. Additionally, demand for FMCG can be very seasonal, so manufacturers must be very flexible in producing different kinds of goods at different times. It also means that “faster-time-to-market” is crucial to win customers. A quick set-up and installation of a production line is necessary to achieve this. Since most of the consumer goods fall under the shorter lifecycle category, which has a definite lifespan; ensuring adequate temperature while they are being manufactured, is critical.
Addressing these complex demands of India’s fastest growing sector and maintaining its competitive advantage; COLORBOND® steel from Tata BlueScope Steel ensures that an FMCG company’s goods are in safe hands.
Benefits COLORBOND® Steel
Corrosion resistance: One of the primary concerns of an FMCG is exposure to toxic emissions as most of them are situated in Industrial zones, under challenging environmental conditions. COLORBOND® Steel has a high-quality paint system in-built, which is resistant to adverse environmental conditions and outlasts other roofing materials.
Insulation: COLORBOND® steel is a thermally-efficient material. It radiates less heat, optimising solar reflectance, and cools down quickly at low temperatures (at night), especially when used in lighter colours. Consumer goods stored in distribution centres or warehouses under conducive temperature control, may consume higher energy if the roof is not thermally-efficient. COLORBOND® steel backed by THERMATECH™ Technology with high solar reflectivity, reduces the inside temperature by up to 5° Celsius; thus, ensuring thermal comfort. Being an energy-efficient roofing, it reduces the overall energy cost.
Environment friendly: Metal roofing is 100% recyclable and is one of the most re-used products. It’s not only efficient to transport, but also contributes less onsite wastage, thereby, reducing the environmental impact of building sites.
Superior aesthetics & curability: COLORBOND® steel consists of three key components that contribute to the overall performance of the roof: its steel base provides strength, metallic coating of 55% Al-Zn alloy coating ensures outstanding anti-corrosion performance, and the innovative Super Durable Polyester Paint applied to the product provides resistance to chipping, peeling and cracking. This ensures very little maintenance and optimises investment in the long run - a huge cost advantage for FMCG companies.
Quick installation: For early occupation and manufacturing of goods, it is highly critical to get the processing unit up and running without delay. COLORBOND® steel is easy and quick to install and can also be installed over existing roofs, saving costly tear off, thereby. With its shorter lead time, agility in material transportation, along with constant tracking, COLORBOND® easily meets building owners’ expectations of quick construction.
COLORBOND® roofing system provides the right technology and service to FMCG companies so that they can maintain the agility they need to stay competitive. Top FMCG players, namely, Colgate Palmolive (Ahmedabad), ITC (Kapurthala), Nivea (Sanand), and Hindustan Unilever are some of the players who are deriving their manufacturing efficiencies under COLROBOND® roofs.
COLORBOND® steel is a tried and tested roofing material since over 50 years in international markets. With its expert installation and frugality due to its light weight, it continues to be relevant in India’s tough weather conditions in which most industrial units operate.
