At Tata BlueScope Steel, our purpose is not just delivering quality products—it is about creating lasting impact through #ShelterForAll, ensuring safer and more sustainable roofing solutions for generations to come.
Priya Rajesh
What is driving demand for advanced, eco-friendly, and durable solutions such as coated steel?
India’s construction industry is experiencing robust growth, driven by urbanisation, infrastructure development, and government initiatives aimed at enhancing housing and commercial spaces. This construction boom is characterised by a significant transition from traditional materials to more advanced, eco-friendly solutions, such as coated steel, which is durable and highly customisable. In fact, the industry has struggled with finding materials that not only meet these standards but also offer design flexibility and thermal efficiency, without compromising on quality.What are the features of the company’s newly introduced PRISMA®?
PRISMA® is a pre-painted 55% AL-ZN alloy coated steel coil. It is a premium, high-performance solution designed to meet the needs of customers seeking customised roofing and cladding options. As a colour-coated steel coil, it offers a high-gloss finish that enhances its visual appeal. It has exceptional scratch resistance for long-lasting durability, making it ideal for new-age sustainable infrastructure.Developed through rigorous research and innovation, PRISMA® addresses critical material performance challenges to ensure long-term reliability in diverse environments. This breakthrough product aligns with Tata BlueScope Steel’s commitment to providing world-class solutions while maintaining a focus on quality, performance, and design excellence, especially for India’s rapidly expanding Tier 2 and Tier 3 markets.
PRISMA® marks a significant step forward in Tata BlueScope Steel’s vision of a smarter, stronger, and more sustainable future for Indian infrastructure. It is a testament to our commitment to deliver advanced, sustainable and high-value steel solutions that cater to India’s evolving infrastructure needs.
How does PRISMA® appeal to architects and builders?
PRISMA® offers greater design flexibility, enabling bold, aesthetic structures without compromising on durability. Its premium appeal, long-lasting performance, and ability to elevate modern infrastructure make it an ideal choice for roofing, cladding, interiors, and industrial applications. It also helps promote healthier and more sustainable construction practices.What are the key benefits of PRISMA®?
As a sustainable alternative to traditional materials, it provides a safer, eco-friendly roofing and cladding solution. As high strength material, it ensures long-lasting performance in diverse environments. Its advanced coating technology helps maintain cooler interiors, enhancing energy efficiency. Designed to meet specific customer needs with superior quality, it enables customizable solutions. What’s more, it is BIS-approved for quality and safety assurance.With the launch of PRISMA®, Tata BlueScope Steel strives to replace harmful materials with safer, environmentally friendly coated steel alternatives. Looking ahead, Tata BlueScope Steel is committed to pushing the boundaries of coated steel innovation. Research and development efforts are already underway to further enhance product performance, increase sustainability measures, and introduce new aesthetic options to meet the growing demands of India’s infrastructure and real estate sectors.
