Our advanced solar heat-reflective cool roof coatings, designed to minimize solar heat gain, enhance thermal comfort, and promote energy efficiency in buildings.
Jeevan Choudhary
What initiatives is the company taking to create eco-friendly and sustainable products?
LuminX is committed to developing products that contribute to both environmental sustainability and urban resilience. Our solar reflective coatings are formulated with low-VOC (Volatile Organic Compound) materials, ensuring they meet stringent environmental standards while maintaining excellent durability and performance.Recognizing the broader environmental impact of cool roofs, we emphasize their role in reducing CO2 emissions. A whitened flat concrete roof treated with our coatings can reduce 11–12 kg of CO2 per m² annually, with the potential for a 10-year cumulative reduction of 0.60–0.65 million tons of CO2 across India.
Additionally, we engage with stakeholders to drive the adoption of these eco-friendly solutions through awareness campaigns, industry collaborations, and training programs. By advocating for cool roofs, we contribute to reducing urban air temperatures by up to 2°C, with potential reductions of 2.5–3.5°C when combined with increased vegetation and reflective surfaces in cities like Hyderabad.

What is the impact of LuminX Cool Roof Coatings on buildings?
Our coatings reflect a significant portion of solar radiation, keeping roof surfaces cooler and reducing the heat transmitted indoors. This reduces the reliance on air-conditioning, leading to substantial energy savings—up to 20–22 kWh/m² annually in commercial buildings.In Hyderabad specifically, our cool roof coatings save 13–14 kWh/m² annually, translating to a 10–19% reduction in cooling energy use. On a national scale, the potential is immense, with projected annual cooling energy savings of 730–790 GWh, contributing significantly to India’s energy efficiency goals. For cities like Hyderabad, cumulative cooling energy savings could reach 73–79 GWh over a decade, showcasing the transformative impact of this technology.

How sustainable are your manufacturing processes, including recycling and reuse practices?
Our manufacturing processes are designed to minimize energy and water consumption while reducing waste. Advanced technologies allow us to recycle raw material residues and repurpose byproducts, creating a circular economy within our production cycle.We are also addressing packaging waste by encouraging bulk purchases and using recyclable materials. These measures align with our broader vision to minimize environmental impact while delivering high-performance products.
The energy savings from our cool roofs also amplify sustainability on a larger scale. For example, the cumulative 10-year electricity savings of Rs. 5 billion across India from cool roof adoption underscores the significant economic and environmental benefits of sustainable manufacturing and product usage.
What demand are you seeing for such products?
The demand for solar reflective coatings is growing rapidly, driven by increased awareness of energy efficiency, urban heat island mitigation, and green building certifications such as LEED and IGBC. In commercial buildings, these coatings reduce air-conditioning energy use by 14–26%, with annual electricity savings of Rs. 93–101 per m² of roof area. This makes cool roofs a highly attractive investment for developers and building owners.Urban planners and municipalities are also recognizing the value of cool roofs in combating urban heat islands and improving air quality. With cooling demand in India projected to rise significantly, our products offer a practical solution for reducing energy consumption and greenhouse gas emissions, which are critical to meeting national climate goals.
What are the challenges with respect to their cost, awareness and wider adoption?
While the benefits of solar reflective coatings are clear, there are challenges in widespread adoption. One major hurdle is the upfront cost which can deter stakeholders, even though the coatings deliver significant long-term savings. To overcome this, we provide ROI analyses and case studies showcasing measurable economic and environmental benefits.Another challenge is awareness. Many decision-makers remain unaware of the coatings’ effectiveness in improving thermal comfort and energy efficiency. We actively address this through educational campaigns, demonstrations, and partnerships with organizations promoting sustainable practices.
Resistance to change and preference for conventional materials pose hurdles. We counter this by highlighting the coatings’ ease of application, compatibility with existing materials, and durability, making them a practical and accessible solution.
Through innovation, education, and collaboration, LuminX is driving the adoption of solar heat-reflective coatings to create a greener, cooler, and more sustainable future for India and beyond.