Euro Pratik has created a strong niche in the lifestyle industry with its wide range of interior products sourced from international markets. Buoyed by the growing demand, the company has announced plans to further strengthen its business in India. Pratik Singhvi, CEO, Euro Pratik, elaborates on the company’s growth over the years and what’s motivating their expansion plans.

Euro Pratik: Enhancing Interiors

How is Euro Pratik positioned in the market for interior products?
Euro Pratik is an innovative designer and importer of products comprising home décor items and wall panels. The company imports from more than 15 countries across the globe and is sourcing high-end products and interior building materials from Canada, Germany, Italy, Malaysia, Thailand, Indonesia, Vietnam, Burma, Netherlands, and the USA. Euro Pratik has expanded to more than 125 cities and has a wide-spread network of 150 distributors and 25 showrooms pan-India. Our aim is to bring about a revolutionary shift in the concept of living spaces.

As a design driven company, we apply our creative thought processes to both product development and internal operations. We are in this decorative industry for more than 20 years, offering over 30 brands and 3000 skus – the biggest range in decorative products in India. We are importing more than 30 containers every month from countries across the world. Our 60,000 sq.ft warehouse in Bhiwandi is ensuring timely deliveries across India and to our neighbouring countries.

What is the range of products offered by Euro Pratik?
Euro Pratik is serving the domestic market with numerous decorative and quality products like Korean Charcoal Polystyrene panels and moulding, Fashion Wall, Egger OSB, Granorte, Lamage HPL, Acrylic and PVC laminates, Alabaster, Plywood, Rubberwood Finger-jointed boards, among others.
Pratik Singhvi, CEO, Euro Pratik
We are bringing global interior décor solutions closer to the Indian market at a competitive cost. We are providing the finest products backed by our unparalleled service. We believe that as we evolve, our spaces should too.

Pratik Singhvi

We are witnessing a spurt in demand from metro cities across India, while the Tier-II and III cities of India are also a lucrative market for our products. Our aim is to further expand our product lines and scale up our presence by strengthening our dealer network, so that we can offer seamless product availability and superior customer experience.

Euro Pratik: Enhancing Interiors
Who are your target buyers?
Our target audience includes architects, interior designers, real estate developers, contractors, and the end-users. We are expanding our product portfolio to provide more choices to help architects and designers achieve the designs that they envision. We understand the dynamics of the day to day changing trends and endeavour to bring new designs, colours, and textures that are both contemporary and futuristic in response to the current and future interior design needs.

Our high-end lifestyle products with cutting edge technologies facilitate applications in Retail Showrooms, Offices, Homes, Bedrooms, Kitchens, Bathrooms, Theatres, Restaurants, Studios, Auditoriums, Conference Rooms, Video Conferencing Rooms, Sports Complexes, Night Clubs, Casinos, Museums, Private Suites, Salons etc. We are delivering our products to 150+ cities across India, Nepal, Sri Lanka, and Bangladesh.

How is the company influencing interior trends and end-users’ aspirations for uniquely designed spaces?
Our objective is to create world-class interior and exterior environments for our clients with our exclusive and innovative range of products, which have already created a paradigm shift in the concept of lifestyle spaces.

By tracking consumer trends, understanding changing lifestyles, and mastering new technologies, we source the best eco-friendly products from across the world to meet the aspirations and tastes of our Indian clients. Every year, we introduce 8-10 new product ranges which cater to every price point so that our customers are never out of options. The Euro Pratik brand is now being represented by Bollywood superstar Hrithik Roshan.