What are the features of Truflo overhead water storage tanks?
The tanks are manufactured with food grade compliant LLDPE material and through Silver Ion (Germ Guard) powered anti-bacterial treatment, which helps build resistance to microbial growth and retains the water safety levels for longer periods. The variants will additionally be UV protected and free from heavy metals.
The new overhead water tank storage solutions – Dura and Dura Cool - come with a five-year warranty and are available from 500 litres to 5,000 litres in multiple colours to cater to the varied market demands.
While the Dura variant offers three layered tanks with an assurance of safety and durability, the Dura Cool variant consists of four layers that provide premium quality insulation that ensures water temperature is relatively cooler, making it an ideal choice for household and industrial applications.
What will be the company’s marketing strategy?
Truflo has set new quality benchmarks in the industry. The tanks are manufactured in accordance with industry standards. Having successfully launched in the Northern market, we understand what our consumers seek, and thus we are successfully positioned to cater to the needs of our consumers in the southern market. Our expertise along with strong manufacturing prowess will play a pivotal role in strengthening our overall market presence. Plus, we will be leveraging our existing distribution network to reach new markets.
The water storage solutions are being produced with an initial capacity of 45 lakh litres per month and this will expand as the brand forays deeper into the markets and as more the demand increases. Our manufacturing facility in Telangana will be catering to the entire state of Telangana, Andhra Pradesh, Northern Karnataka, and certain parts of Maharashtra such as Nagpur, Sholapur, Akola, Nanded and surrounding regions.
There is a growing focus on products and solutions that promote hygiene, and we are meeting customer demand with our premium safety-oriented and durable water storage tanks which will set new quality benchmarks
What business scope do you see in this product segment?
The water tanks market in India, which is largely dominated by unorganised players, is expected to grow at a steady rate of 10% over the next few years. Multiple factors including the increased focus on construction in recent years, especially in Tier 2 and Tier 3 markets along with the growing need to improve the existing water infrastructure are seen as the top growth drivers.
What sustainable/eco-friendly measures does the company follow?
The company’s state of the art plumbing manufacturing plant is a fully automated facility compliant with the IGBC and GreenCo norms and is a Platinum certified green building by IGBC. In addition to it, the sustainable manufacturing process is GreenCo Platinum rated by CII. It is the first manufacturing plant in the plastic pipes and fittings industry across the country to have these two certifications.