Matrix Haworth showroom in PuneHow has Haworth grown its presence in the Indian market?
Henning Figge: Haworth has witnessed robust growth in the Indian market in recent years. It is setting up its second factory in Sriperumbudur at an investment of $8 - $10 million. It will be double the space of our current plant, totalling 113,000 sq. ft. We recently inaugurated a brand-new and our largest 26,000 sq. ft. showroom in Chennai.Haworth has further expanded its presence in India with the setting up of its first dealer showroom in Pune in partnership with Matrix Workspace Solutions, underscoring our aim to strengthen our presence in India and the broader Asia Pacific region. The decision to expand our operations in Pune stems from our commitment to meeting the growing demands of our customers and seizing new opportunities in the region.
Papun Sen Choudhury: Haworth has marked its presence in the Indian market since 1997 with its high-grade office furniture. With the expansion of Grade A spaces across India, we expect to increase our business in emerging markets in the country. We are exploring new markets and have onboarded new dealers in Delhi NCR and Ahmedabad. The company continues to bag orders from leading organizations, government entities, and the education sector. We aim to have a double-digit growth in 2024 in line with expansions across India and plan to set up 10 showrooms by 2026.
From L- R : Henning Figge, President - Haworth International I Praveen Rawal, Vice President Sales - Haworth Asia Pacific I Kewwal Thakkar, Managing Director - Matrix Architectural Solutions I Papun Sen Choudhury, Managing Director, Haworth IndiaWhat are Haworth’s strategies to grow its India business?
Praveen Rawal: Localization of key products in India, supply chain optimization, implementation of a new ERP system, onboarding new dealers, market expansion and investment in new showrooms are our strategic imperatives.Strategic focus on localisation of key products will help us address the growing market needs and improve our delivery timelines. We are also focused on premium seating, while capitalising on emerging opportunities in systems and pods. We are also driving big on technology, a fundamental part of a user-friendly workplace. Furniture settings with built-in power outlets, USB ports, and wireless charging stations will be the highlight at the Pune showroom and will help build agile workplaces. Matrix showroom aligns with our commitment to continue to deliver excellence across various sectors where we are eager to make a curious lasting impact.
What can customers expect at Haworth’s first dealer showroom in Pune, Western India?
Kewwal Thakkar: Matrix Workspace Solutions, which offers design, fabrication, and installation solutions, has inaugurated its first dealer showroom in Pune, in partnership with Haworth. We are excited to enhance our presence in the Pune market through our partnership with a global brand like Haworth. By bringing the latest workplace design trends to Pune, one of India’s leading markets for commercial leasing, we aim to elevate the workplace environment and living spaces. At Matrix, we offer comprehensive solutions from entry to exit.With Haworth, customers will experience a workplace that seamlessly combines functionality with aesthetic allure, inspiring creativity and fostering productivity. The 5,000 sq ft showroom will offer the best of international design, quality and showcase Haworth’s Executive and Premium range of office furniture designed by eminent designers like Patricia Urquiola and Mac Stopa.
The showroom will give clients an immersive experience on total floorplate perception, enabling them to visualize the blueprint of next-gen workplace. The showroom will give future creators of ‘Office Space’ a sneak peek into upcoming trends and throw light on how to create a productive environment.
