Emanuela Tavolini
Emanuela Tavolini, Director Sales Europe, Graff
2017 has seen a focus on technology inside the bathroom, with a special attention towards the shower area. The market request for a home-spa, has pushed manufacturers to develop complex showers in which, together with the traditional rain shower, the user can enjoy the experience of a waterfall, a 6 LED color chromotherapy, music and a full set of multimedia functionalities, for instance Graff's Aqua-sense.

For 2018, we expect a great attention towards new finishes and new materials both for the faucets and the furniture elements inside the bathroom. The trend of luxury is to create products that can make the customer's life more comfortable. For this reason, products have to be attractive but, at the same time, also functional, resistant to wear, and easy to maintain. In 2018, Graff will be introducing a full program of new bathtubs and washbasins which will be developed based on these criteria.

Graff's new Musa luxury

Graff's new Musa luxury collection is developed in Sleekstone®, a new patented, composite material that combines dolomitic stone with a unique resin, to create a solid surface product. Its durable properties make its surfaces easy to clean and require minimal maintenance. Sleek-Stone® is available in gloss or matte white finish, is smooth, non-porous, resistant to scratches, mold, mildew, stains, abrasions and UV rays, and is also restorable.