Tata Steel: Co-Creating a Carbon Smart Environment

With Tata Steel giving a push to producing sustainable products, Tata Tiscon has become the first rebar brand in India to receive a GreenPro Certification from CII Green Business Centre for Building Materials, and the fourth product in the company’s portfolio to receive this eco-label, informs Peeyush Gupta, VP - Steel Marketing & Sales, Tata Steel

Tata Steel Co-Creating a Carbon Smart Environment

Tata Steel has become the first Indian steel company to receive the GreenPro Certification for Rebars and we are proud to announce that all the rebar manufacturing units connected with Tata Steel are now GreenPro certified. The GreenPro Ecolabel for rebars is a significant milestone in our endeavour to create sustainable products for building homes and infrastructure.

Since green buildings are critical for future growth and development, GreenPro certified rebars will have a notable impact in reducing the environment footprint. Steel rebars are used in multiple industries and extensively used for construction, including home building. Our R&D, Technology and Manufacturing teams have developed steel products with an environment friendly footprint.

Earlier this year, Tata Steel had collaborated with CII Green Business Centre (GBC) and other relevant stakeholders, to develop a GreenPro framework for steel rebars. It helped in setting up the country’s first type 1 eco-label – GreenPro Standard for Steel Rebars. GreenPro is a type 1 eco-label by CII GBC for building materials and is recognized in IGBC Green Building Rating System.

The objective of the GreenPro eco-labelling program is to promote sustainable products in the building sector. The eco-label enables end-users to make an informed choice in buying steel that has the lowest environmental impact.
Peeyush Gupta, VP - Steel Marketing and Sales, Tata Steel
We look forward to co-creating a ‘carbon smart’ future with our customers, be they individual house builders or construction companies. Builders opting for green building rating system will also benefit from using Tata Tiscon rebars in their construction

Launched in Dec 2000, Tata Tiscon has grown to become the largest B2C brand in Tata Steel’s portfolio with a market share of 14% and revenue of ~Rs. 7000 crore. Over the years, Tata Tiscon has focused on building credibility and highlighted the importance of pure steel for home building. With its wide range of rebars, the brand has ensured that all the customer segments are catered to in an effective way.

Tata Tiscon is the fifth product of Tata Steel to receive the GreenPro certification. The other four are GGBS (Ground Granulated Blast Furnace Slag), Tata Pravesh (Steel Doors & Windows), Tata Pipes (Steel Pipes), and Tata Structura (Structural Steel Sections). By adopting eco-labelling initiatives for its products, Tata Steel is promoting product sustainability to meet customer requirements as well as to evaluate and improve the products’ performance over their life cycle. Tata Steel ensures that the technologies and processes used to manufacture products optimize resources and are efficient. It also aspires to develop Product Disclosures that comply with the leading Green Building Certification programs globally.
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