FGI Industries, a global leader renowned for its comprehensive portfolio of kitchen and bath solutions, has announced its entry into the Indian market a strategic move that underscores the company’s expansion plans in the kitchen and bath space. David Bruce, CEO, FGI Industries Ltd. and Mukund Patel, Director, FGI Industries India, share their plans for the Indian market.

What business scope do you see in the Indian market for FGI products?

David Bruce: FGI’s reputation for innovation and customer-centricity has enabled it to serve diverse markets worldwide, including the United States, Canada, the UK, Germany, and Eastern Europe. We are thrilled to bring FGI’s renowned products and services to the dynamic market of India. Our decision to establish a presence here is driven by our belief in the tremendous opportunities this market offers. We will be delivering innovative solutions tailored to meet the unique needs of Indian customers, setting new benchmarks for quality and customer satisfaction.

CEO, FGI Industries Ltd.
FGI Industries’ commitment to product innovation, craftsmanship, and customer satisfaction has solidified its reputation as a preferred supplier in the industry, catering to diverse markets with a broad spectrum of high-quality kitchen and bath solutions.

David Bruce

What will be the company’s marketing strategy?

Mukund Patel: The company is committed to local engagement and customer-centricity. At FGI, we prioritize understanding and meeting the aspirations of Indian consumers. With our dedicated India-based sales team and an upcoming office in Mumbai, we will provide personalized service and exceptional products to Indian customers.

The upcoming office and showroom at Laxmi Industrial Estate, Mumbai, scheduled to open in September this year, will serve as a hub for customers to experience FGI’s products firsthand and receive expert guidance from the local team.

Director, FGI Industries India
FGI Industries is committed to delivering superior quality and service to Indian consumers, leveraging global expertise while integrating local insights to ensure customer satisfaction.

Mukund Patel

What does the company’s product portfolio comprise?

David Bruce: Founded in 1987 as a private enterprise in Newark, New Jersey, FGI Industries Ltd. initially specialized in importing wood cabinetry and bathroom fixtures for the retail sector. Over the past 37 years, the company has evolved into a global leader in the kitchen and bath products industry, ensuring delivery of well-designed, high-quality products. Its comprehensive product portfolio includes sanitaryware (toilets, sinks, pedestals, and toilet seats), bath furniture (vanities, mirrors, and cabinets), shower systems, custom kitchen cabinetry, and various accessory items.