Managing Director, Hettich India
Consumers are becoming more conscious of their purchasing decisions, and many are willing to invest in products that are sustainable and eco-friendly, even if they come at a higher cost.
Andre Eckholt

What initiatives is the company taking to create eco-friendly and sustainable products?

The Hettich Group’s pilot project using CO2-reduced steel, which produces 70% less CO2 compared to traditional steel, is a key step towards reducing our carbon footprint and contributing to sustainability. The use of CO2-reduced steel not only supports our commitment to eco-friendly manufacturing but also offers significant benefits, such as reduced environmental impact, lower energy consumption, and a smaller overall carbon footprint, making it a crucial part of our strategy for sustainable product development. During the product design and development phase, we ascertain ELV requirements that are aligned with regulatory environmental norms.

The Hettich Group’s pilot project using CO2-reduced steel

How sustainable are your manufacturing processes including recycling/reuse?

The Hettich Group’s pilot project using CO2-reduced steel
Our manufacturing processes are partly powered by green energy like solar energy and wind energy. We have also achieved zero discharge at all our manufacturing facilities in India ensuring that our operations do not harm the environment. We have received globally recognized certifications such as Green Company (GC Mark), as a testament of sustainable and environmentally friendly manufacturing processes, which are supported by the 3Rs: Reduce, Reuse, Recycle at all levels - be it components, natural resources such as water, or packing materials. Looking ahead, we have set ambitious goals: by 2030, we aim to have all our sites carbon neutral.

What demand are you seeing for your environmentally friendly products?

There is a noticeable shift in consumer behavior as awareness of eco-friendly options grows. Customers are increasingly willing to invest in these products, even if they come at a higher cost. This reflects a growing understanding that sustainability not only benefits the environment but also offers long-term value. Consumers are becoming more conscious of their purchasing decisions, and many are comfortable paying a premium for products that align with their values of sustainability and eco-consciousness.

What are the challenges in their wider adoption?

Adopting eco-friendly and sustainable products comes with several challenges. One key hurdle is the lack of awareness among influencers and end-consumers about the environmental impact of their choices.

Plus, the absence of a robust sustainable manufacturing ecosystem, including suppliers, material producers, and recyclers, hampers cost efficiencies. This, in turn, slows down the development and launch of sustainable products and processes.