Pella Corporation Brings Sustainable Door & Window Solutions in India

Pella Corporation, a US based manufacturer of premium windows & doors, has recently entered into the Indian market in collaboration with Abir Trademart (ATM). Headquartered in Pella, Iowa (USA), the company is committed to incorporating new technologies, increasing productivity and practicing environmental stewardship to create satisfied customers all over the world by delivering high quality, energy efficient, environment-friendly & fashionable window & door products ideal for high end & luxury apartments, villas, kothis and independent bungalows. An extremely popular brand in USA, and part of many historic and famous buildings around the globe, Pella with great enthusiasm is now ready to be recognized in the Indian market soon.

Commenting on the development, Mr. John M Sullivan, Head of International Business, Pella Corporation, said, “With premier design standards, quality and high-end features, Pella promotes exclusivity in terms of quality of its product, appeal and international design standards, promising an unmatched way of life, within the four walls. People in India are now globally exposed and are increasingly looking for enhanced lifestyle and living standards with modern design and concepts, which offer a great potential for our products and brand. We are happy to find able partners in Abir Trademart and I am sure it will be a long and fruitful association for us in India.”

Giving an overview of this industry, Mr. Amit Sabharwall, COO, Pella India (Abir Trademart Pvt. Ltd), says, “currently, the windows and doors industry in India is pegged at `6000 crores (Wooden & UPVC) and is growing at the rate of 30% year-on-year. We feel that in the coming years, this market will grow at the phenomenal rate and with the increase in consumer aspirations; the premium segment will grow twice the rate of the market. We, at (ATM) Pella aim to garner 20% market share of the wooden windows and doors industry, with 10% each coming from company owned outlets as well as from franchisee and distribution network.”

Delighted on being chosen as the Pella Indian representative, Mr. Sabharwall, says, “we’re very happy that Pella, a company with a great reputation and decades of success in this industry, has chosen us to build upon its network in India through ATM. We have started working on Pella brand building programme by meeting with renowned architects, builders, developers etc who are working on world class projects and looking for sustainable products. We, very much look for media support to disseminate the information about our unique and premium products and help us in our brand promotion agenda.”

Elaborating on the company plans he informed, “In the Ist phase of our expansion programme, we have chartered out a strategic roadmap to start our operation from New Delhi and then to soon foray into other cities including Hyderabad, Chennai, Mumbai and Kolkata. In the phase II of our expansion, we have planned to reach out to consumers in major tier II cities like Ludhiana, Lucknow, Jaipur, Srinagar to name a few. In terms of value proposition, the company has initially decided to target the premium segment and the top end of the mass segment,” he added.

Mr. Sabharwall admitted that people in India are very reluctant in experimenting with new products and technology but he is also very much confident that once they will come to know about the various advantages and ROI Pella products are offering, then the end users will never go for cheap and low quality products.

Enlightening on company’s sustainable products, Mr. John said that, Pella has been recognized by the U.S. Department of Energy and the Environmental Protection Agency for its commitment to building energy-efficient products — including the windows and doors rated #1 for energy efficiency among top national brands. With Pella® energy-efficient windows and doors one can save about a third on their greenhouse gas emissions with similar savings on their energy bills, without sacrificing features, style or comfort.

He further informed that Pella products come in different shades and profiles and based on the customer choice and demands we manufacture the products and get it installed in their houses by our well trained applicators. On being asked about the applicators training programme he said, our applicators in India are getting trained by our U.S highly experienced installation team. Pella team of architects, engineers, design drafters and specialists with construction expertise of over 80 – 85 years of experience will also assist architects & builders in the country.

Throwing lights on Pella Corporation, Mr John informed, “As a family-owned and professionally managed privately-held company, Pella is known for its 87-year history of making innovative products, providing quality service and delivering on customer satisfaction. The company is committed to incorporate new technologies, increasing productivity and practicing environmental stewardship to create satisfied customers all over the world. The company is recognized as an ENERGY STAR® Sustained Excellence winner for the company’s leadership in manufacturing energy-efficient windows and educating consumers about them. It builds doors and windows from wood or alternative materials like engineered fibre glass, vinyl or aluminium.

Explaining about its products USP he said, Pella windows and doors perform at a much higher standard than our competitors. When properly selected and installed, adding new Pella energy-efficient windows and doors helps one home stay warmer in the winters and reduces cold air leaks into your home. It keeps the house cool in extensive heat or humid conditions. Plus, the glass featured in these windows has coatings that help keep out the summer heat and act like sunscreen to protect ones valuables from the sun’s harmful ultraviolet light that can fade fabrics, wood floors and photographs. When Pella doors and windows are installed, one escapes the nuisances of heat, dust and noise. Solid wood construction offers superior insulating qualities.

Pella Designer Series windows and patio doors with triple-pane glass are No. 1 for energy efficiency and noise reduction among top international brands. It is protected from dust and damage; hence require less maintenance and cleaning. Comfort and environmental control is enhanced and easily achieved with easy-to-operate cranks and handles.