Rajan Gupta, National Sales Manager (India) aluplast, discusses the company’s growing presence in the fenestration market of India, the ease of doing business in the country, and expansion plan.

vario-slide features

  • from 4 up to 24 mm glazing
  • available in 2- or 3-track versions
  • woodec and aludec surfaces possible
  • numerous decorative foils available
  • concealed drainage and aeration possible
  • frame with many connecting and widening profiles
  • stable interlock with aluminium
  • excellent statics for high elements

What new products were launched by aluplast at ZAK 23?

aluplast has come up with a new series – the Ideal 1000 casement and Prima slide series, both of German quality. The new series will focus on residential, healthcare, commercial, institutional and government projects. We have showcased the new range at the recent ZAK’23 which was held in Mumbai, alongside our premium Aludec and Woodec range, which come in a variety of colours in uPVC, and have features that enhance their safety, thermal and sound insulation, and give protection against ingress of dust and water.

National Sales Manager (India) aluplast

ZAK has proved to be the right platform for brand building and finding new business opportunities with its focus on the Fenestration industry. It attracts all the big players who showcase their door/window profiles, sustainable solutions, quality, technology, and innovations. It enables us to reach our target audience and find new partners to expand our horizon.

This year, our booth was visited by senior management from aluplast GmbH, where they interacted with the company’s stakeholders to plan and execute their ambitious expansion plan for India.

How has the Indian market evolved for European style windows?

The Indian market has evolved in a big way while switching from traditional wood-based solutions to uPVC and Al-based solutions, innovative designs, efficient functions, better, and environment-friendly construction and assembling processes. With doors and windows playing an important part of building structures, we are seeing a lot of flexibility in their design and choice of materials.

National Sales Manager (India) aluplast

How important is the Indian market for aluplast and what are the challenges?

The Indian economy is growing with the government and private sector investing in the development of sectors like hospitality, healthcare, residential, institutions, etc. We see a huge potential for quality brands like aluplast for installing uPVC doors and windows in these sectors.

As regards the challenges and issues in this industry, there are not many rules or regulations or a governing body to implement or to oversee them. Hence, a lot of unorganised players have come up in the uPVC fenestration industry, which is diluting the quality and reliability of the products in the market.

National Sales Manager (India) aluplast
Our German technology-based products, our uncompromised quality standards, design flexibility, energy-efficient solutions, a futuristic approach, and strong leadership are key factors that help differentiate the aluplast brand from its competitors.

Rajan Gupta

In a cost-conscious market like India, what is your company’s strategy to drive sales?

As a leading German brand, aluplast is offering high quality and technology driven solutions that are also sustainable and energy efficient. We focus on a niche market and enjoy a good brand acceptability and recall with repeat sales.

Our customer service is an important aspect of our business. We have trained technicians and partners that provide the necessary support and service to customers. We maintain an inventory of all the required spares, which can be delivered to any part of the country in a timely manner. Our network of dealers and partners is spread across the country. Our aim is to bring new product ranges and solutions and to further widen our network to about 100 partners.

Ever since the company’s inception in India with the setting up of their manufacturing plant at Vadodara, aluplast has continued to invest and expand its brand in the country. This is because we see tremendous manufacturing potential here and have plans to invest a sizeable amount over the next three years to drive growth and expansion. The company also plans to make India a manufacturing hub for its entire Asia operations.

What is the company’s contribution to a circular economy?

The company is contributing to a circular economy by following the principles of Reducing, Reusing, Refurbishing, Repairing and Recycling. These principles help in increasing our resources and productivity, decrease our demand for virgin materials, and lower greenhouse gas emissions.

We provide sustainable and environment friendly solutions like recyclable uPVC mix in manufacturing with a minimal lead footprint. Our energy efficient solutions include sound and thermal insulation.

As a global brand, aluplast supports the environment by using lead-free uPVC raw material which is easy to recycle. This helps in preserving nature, specially in tropical regions. We use a special uPVC compound called the tropical mix, which is tested and certified by AAMA (American Architectural Manufacturer Association) under natural weathering conditions to prove their stability against UV light, and humidity.