With an ambition to set an unequivocal example for industrial architecture in India, Renesa Architecture Design Interiors Studio intervened on the facade in a playful and contemporary manner, in complete and surprising contrast to the structural and robust interior.

burda duck press

Fact File
Caregory: Industrial Building
Built Up Area: 15,000 sqm (approx)
Design Team: Sanjay Arora, Founder| Principal Architect
Sanchit Arora, Studio Head Architect
Vandana Arora, Interior Designer| Decor Head
Virender Singh, Studio Technical Head| Architectural Assistant
Nivedita Gupta, Content Writer/Editor/Architect
Manav Dang, Architectural Intern, Photographer, Vibhor Yadav

synergy
The HT- Burda-Druck Press in Greater Noida, is a project on the seams of structural expressionism and contemporary industrial design. The heavy orthogonal mass of the existing press building set the contextual tone for the building. Renesa sought to use the beige facade language to its design advantage, creating a facade that could reflect Burda's international and contemporary appeal.

Printing is a highly intricate process, the complexity of which is reflected in the building's multifaceted function. While the lower floor accommodates the machine bay and other working areas, the three upper floors cater to official administration, and operate on an identical spatial configuration. The structural layout of the interior defines the functional nature of the building, with a cohesive grid that encompasses the different pockets of spaces that are used in the printing process. At the core of this layout, is the Gravure printing press, flanked by the ink and water treatment plants, and leading to the final zone of loading and unloading.
sanjay arora
Industrial buildings have historically been lacking in architectural experience, having lived up to the stereotype of skeletal sheds with a rational spatial configuration centered around huge printing machinery. Renesa sought to break away from this conventional image with a design that conceals the industrial nature of the space inside, with a contemporary facade and landscape.

Ar. Sanjay Arora, Principal Architect

Industrial Building

The striking silhouette of the press building is designed as an aggregation of heights and volumes, the rigidity of which is muted by glass fenestrations of different shapes and sizes across the expanse of the facade. Light floods through these large rectilinear punctures into the expansive space of the shed that accommodates a range of uses under one roof.

What has resulted out of this synergy between structure and design, is possibly one of the biggest modern press set-ups in India.