The Lure of Luxury

The appeal of luxury living is driving buyers including a growing influx of Non-Resident Indians (NRI), who are increasingly looking to invest in properties that offer not just lavish amenities but also a sense of community and security. The allure of spacious homes equipped with modern conveniences resonates deeply with this demographic, as they seek residences that reflect their lifestyle choices. Hence, the luxury real estate market is experiencing a remarkable renaissance, capturing the attention of affluent buyers and investors alike.


Parvinder Singh, CEO, Trident Realty: “We are observing an extraordinary rise in the demand for luxury homes by discerning buyers who desire residences that embody both sophistication and convenience. The interest in luxury real estate reflects a significant shift in buyer preferences, which is driving developers to offer an unparalleled lifestyle experience for today’s elite who are seeking opulent living spaces that cater to their refined tastes and aspirations.”

Varun Sharma, Founder & Managing Director, MVN Infrastructure: “We are witnessing an unprecedented demand for high-end homes, with over 34% of listings priced at Rs 10 crore or more. This surge reflects a significant shift in buyer preferences, as affluent individuals seek spacious residences that offer both luxury and comfort.” Robin Mangla, President, M3M India: “The surge in demand for luxury homes priced above Rs 10 crore, is being driven by increasing demand from HNIs, NRIs, and investors seeking exclusivity, space, and premium amenities. The evolving buyer mindset favors not just opulence but also well-connected, future-ready developments.” Ar. Heena Bhargava, Architecture Discipline: “The idea of luxury living has shifted from excess to essence. Real luxury is defined by the quality of space, light and air, creating an experience of clarity and calm. Rather than relying on extravagant finishes or decorative excess, it focuses on the quality and purpose of the environment. Clients seek private, personalised spaces that respond to their daily rhythms and needs. In our projects, we focus on the fundamentals of good design: height, light, and space, and optimally utilise them to shape environments that embody comfort, well-being, and bring a feeling of happiness.”

Sunny Bijlani, Managing Director at Supreme Universal: “Affluent buyers increasingly seek residences that offer more than just opulence; they desire homes that provide a sanctuary of comfort, exclusivity, and distinction. This trend is evident in the surge of sales in the Rs 20–50 crore segment, which saw a 143% year-on-year increase in 2024, highlighting the growing demand for expansive living spaces in prime locations. Developers are responding to this demand by offering bespoke amenities such as private gyms, home offices, expansive outdoor spaces, and spacious homes. Additionally, the integration of branded residences is gaining popularity, with developers collaborating with international luxury brands to provide both luxury living and brand distinction. These features cater to the evolving preferences of HNIs who prioritise privacy, convenience, and a lifestyle that reflects their status. The emphasis on experiential luxury attracts domestic buyers and international investors, further boosting demand for high-end properties. Developers are well-positioned to capitalise on this trend by delivering residences that offer a unique and unparalleled living experience.

Ayushi Ashar, Director, Ashar Group: “There is a growing appeal amongst high-net-worth individuals for meticulously designed residences featuring bespoke amenities like private elevators, spacious rooms, and wellness facilities. These serve as a testament to the developer’s commitment to luxury and exclusivity. Proximity to business hubs, cultural centres, and vital infrastructure projects enhances the desirability and value of these properties. Developers are capitalising on these advantageous locations, ensuring their projects are positioned to meet the aspirations of the most discerning buyers and ensuring that every luxury project aligns with the aesthetic and functional needs of today’s HNIs, making luxury real estate not just a purchase, but a prestigious lifestyle choice.”

Dinesh Agrawal, Co-Chairman, BramhaCorp: “To cater to the growing demand for luxury, developers are delivering thoughtfully designed spaces that combine luxury, convenience, and sustainability. Our projects are also integrating EV charging provisions across new developments. Electric vehicles are no longer just a trend—they represent a shift in how we live and commute. Buyers are increasingly looking for homes that cater to the lifestyle of the future; they are not just looking for luxury and location, they are seeking lifestyle solutions that align with sustainability, convenience, and future-readiness. Developments like these are particularly attractive to tech-savvy millennials, environmentally conscious families, and forward-thinking investors who are future-proofing their real estate decisions.”