Positioned under the ‘MyFirst Home’ category, the launch follows the super-successful editions of the brand at Shil Phata and Kalyan, where over 3,000 families placed their trust in the offering. With ‘Swarajya’, the developers introduce the third edition of ‘MyFirst Home’ in Dombivli, aiming to extend the platform’s promise of aspirational yet accessible homeownership to a wider base of first-time buyers.
‘Swarajya’ is conceptualised as more than just a housing development. It seeks to create a living experience rooted in heritage and identity. Drawing inspiration from the valour, governance principles and visionary leadership of Chhatrapati Shivaji Maharaj, the project aims to reflect themes of courage, integrity and self-rule through its architectural design, landscaping elements and curated community spaces.
Located in the fast-evolving micro-market of Dombivli, the project aspires to offer modern amenities and thoughtfully designed residences while reinforcing a deep sense of cultural belonging. The developers have indicated that the project will integrate elements inspired by Maratha architecture and symbolism, creating a distinctive address that resonates with Maharashtra’s cultural ethos.
On the occasion, a ‘Swarajya’ song was also released, already making a powerful cultural and digital impact across Maharashtra. Featuring vocals by Rohit Raut and music by composer Prashant Nakti, the track was filmed at the historic Chhatrapati Shivaji Maharaj Temple. With Nick Shinde’s star presence, a 110-member crew and 4.5 million organic views within 24 hours, the song has quickly emerged as a state-wide sensation.
He further added, “Dombivli has steadily emerged as a strong residential destination due to its improving connectivity, infrastructure upgrades and relatively affordable pricing compared to central Mumbai markets. A culturally themed project such as ‘Swarajya’, especially within the MyFirst Home category, adds a powerful layer of brand recall and emotional engagement, which can significantly enhance buyer interest and long-term value perception.”
Over the past few years, Dombivli has witnessed consistent residential demand, supported by expanding rail connectivity, road infrastructure improvements and the region’s growing social ecosystem. Developers are increasingly focusing on differentiated offerings to stand out in a market characterised by rising consumer expectations and aspirational homebuyers.
