"ARTECRAFT uses high quality & responsible eco-friendly materials to manufacture international standard products such as ANVI SOLITAIRE and ANVI LUXURY SURFACES which set trends in the interior Industry," says Mr. Ashok Advani, Partner, ARTECRAFT International.
Could you please start with sharing about your firm ARTECRAFT International and the inspiration behind the evolution of the group?
"ARTECRAFT International" is a wood working company established in 1985 and has been manufacturing Exclusive Furniture & Doors by qualified Partners in Mumbai, India to serve domestic & international customers.
The prerogative of our company is production of models in a wide range of custom designs, since we count on our total in-house production facility for processing & finishing. This enables us to create unique models.
The high quality of ARTECRAFT creations, above & beyond material & validity of design lies essentially in manual skill of its craftsmen, whether production of classic, modern or contemporary patterns.
Please brief us about your complete products portfolio, their USPs and application areas.
Our products are incorporated in the designs for luxury projects like villas, palaces, royal & presidential suites, offices, luxury yachts, and aircrafts.
Our products find applications in varied areas such as furniture, doors, counter tops & fronts, table tops, wardrobe, floor clocks, bar fronts, partitions, wall paneling, murals, drawers fronts, ceiling, columns, seats, displays, meeting tables & are customized to your specifications.
Tell us briefly about your unique products ANVI SOLITAIRE and ANVI Luxury Surfaces and their characteristics.
"ANVI SOLITAIRE," a unique product of ARTECRAFT in which Swarovski crystals are set/ cast within the Wood / Marble and fused with high grade resin. "ANVI SOLITAIRE" is an innovative material/ product that sets trends in the interior industry & it is the product of highest international standard. "ANVI SOLITAIRE" has opened a door of abundance creation in the field of Architecture & Interiors.
"ANVI LUXURY SURFACES"- an amazing combination of natural wood and resin casted together. This composition of wood & resin allows a variety of colours, shapes, patterns & backlit LED or lighting effects.
The following are the three ranges of ANVI Luxury Surfaces:
Fusion - Resin in various shades is cast in between solid wood strips
Radiant - Resin layer is cast in between two wooden facings with design created on both sides.
Intarsio - Resin is cast in level flush with wooden design facings.
How vital is it to take care of a country's cultural and traditional aspects when it comes to interior design?
We incorporate the designs keeping the cultural and traditions aspects in view in our product. But truly speaking our products are of International Standards.
As green is the hot topic today, how sustainable are your products in nature?
We believe it is our responsibility to protect the environment for future generations. The growing importance of energy and environmental concerns continues to challenge us in the ever-changing market place.
ARTECRAFT uses high quality, standard & responsible materials to ensure healthier environment.
ANVI Products are used in all Interiors. Indian people have globe in their palette now. The luxury products are always in demand for the people with choice, taste & money. The passion for luxury products which are comfortable, unique, and beautiful creates passion in affluent people in India, so the market in India is a growing one with bright future.
Our products are used in high end luxury interiors. We are promoting our products in the national and international markets through distributors, agents, internet marketing & telephonic contacts.
We export all over the world through our agents in Europe & USA.
How important are the roles of architects and designers in the promotion of interior design products like yours?
The Architects & Designers visualise our product to fit in their concept so their role is important for us for promoting our products.
As innovation and expansion are the continuous process, are you planning to introduce any new interior product and vying for more widespread network in the near future?
ANVI's palette has many future ideas with fusion of materials for the best of beautiful Luxury products in the field of Interiors. We will keep introducing our innovative products in the market time and again.
