Accura Polytech Upbeat on Growth of Fenestration Market in the Country
Please dwell upon Accura Polytech's growth trajectory touching few milestones. Also please tell us about the product range of your company?
Accura polytech manufactures uPVC rigid foam profiles using patented celuka process with breakthrough technology from Italy at our state-of-the-art unit at Sanand, Ahmedabad, Gujarat.
Accucel is an environment-friendly alternative and helps save forests and scarce natural resource, viz wood. It is an elegant, workable as wood and is waterproof, termiteproof, acidproof, alkaliproof, and prefinished which makes it ready to use, convenient and time saving.
Accucel is heat & sound resistant and fire retardant grade-I material. It can be worked with normal conventional tools with normal carpentry skills i.e. can be nailed, screwed, planed, and welded without heavy investment requiring machines.
Accucel finds its way as well accepted concept for building and furniture sector for doors and window shutters with frame, Modular kitchen and wardrobe shutters, false ceiling, wall paneling, wood like flooring, prefab cabins/toilets, duct covers, shuttering ply etc.
Given that the product range of your company is extensive, what strategy do you adopt for the business development of your different verticals?
We cater to our customers through five different segments, Modular kitchen (cabinet & wardrobe shutters), uPVC Doors & windows (incl.frames), False ceiling, wall paneling & duct covers, prefab cabins and toilets, Ready to use furniture -school furniture. Majority of our order capacity is filled by our established relationships (few names like, Reliance, L&T, Torrent pharma, MAP, MAHDA, CPWD, MES, NID, NIFT, CIDCO, RAILWAYS, R&B etc.), word of mouth, need based references and repeat orders, online marketing tools. In addition, specifically for modular kitchens we are in the process of establishing dealers/distributors, franchise network and showroom for display marketing. Since its a high value product we are getting leverage from local and regional real estate developers. We have tied up with education institutes regionally to supply school furniture.
How do you visualize the market potential of uPVC doors & windows in India and what are the growth drivers?
To establish huge market potential of uPVC doors and windows in India, we need to create proper understanding of right product design suitable to prevalent Indian construction methods, standardization of sizes, use of templates and sub frames on a widescale to eliminate major problems during installation. India has huge skilled craftsmen/carpenters available who should be trained to use uPVC profiles (particularly solid foam profiles like Accucel) for creating wide variation of designs using normal carpentry tools and machines. Accucel has installed doors and windows – openable, sliding, pivoted, louvered in remote areas in different parts of the country and long lasting, and requires no maintenance. We would like to bring to your notice the basic needs of Indian market compared to European and US ones where they do not keep windows open except summer season and we do not keep windows closed to allow air circulation. Openable uPVC casement windows resembling to wooden windows promise more than 100 times the present uPVC sliding window market. Accucel is confident to develop and make foothold in Indian market by creating awareness and fabricator franchisee network.
What are the USPs of your uPVC fenestration products?
Accucel aims to develop user-friendly, hassle-free methods and profile designs for fabrication and installation of uPVC fenestration products to achieve long lasting and maintenence free quality. Quality is not a bargainable feature and strictly needs to be adhered. Accucel has developed special design of profiles to provide ease of fixing security grill/bars, mosquito shutters, window sill, decorative cover mouldings for elegant finish of masonary cracks, easy cleaning of dust, proper heat and sound insulation by double glazing with or without vacuum sealing, multi-use profile design to eliminate huge inventory of variety profiles as required in aluminium. Accucel offers wide variety of finishes like natural, PU coated, printed and UV coated, embossed, laminated, and hot stamped for fenestration as well as other applications.
What practices do you adopt when it comes to innovating products in sync with changing customer requirements?
Accucel has in-depth knowledge of technology for processing of polymers and market needs of Indian customers. This helps to develop new innovative products required by social, industrial and creative sectors. New Modular designs of ready to use sections save time, cost and energy. Life cycle costs of Accucel products are most competitive.
What impact do you foresee on the business environment of our country in general and your business in particular after the new government at the centre?
We foresee huge market potential for fenestration as realty market will boom shortly after formation of new stable govt. at the centre. Moreover, Accucel Modular kitchen, duct cover, replacements of shuttering ply by Accucel uPVC foam planks and Accucel Modular building system for security cabins, and eco-sanitation can find way to multi-billion dollar market after heavy stress laid by Modi Govt. Affordable housing for all citizens offered by new Modi govt. promises unmatchable huge market for uPVC fenestration and furniture sector suitable for Indian conditions.
