Evershine Appliances Always Ahead

The Kitchen is an essential part of any home, so knowing its relevance, we keep introducing more innovative designs and fittings. We plan to introduce kitchen accessories like plastic baskets, new designs in aluminum baskets, and a complete product range made of stainless steel, which we will start in the OEM segment also from next month. We will very soon introduce a water saving valve, a patented product, which will bring a revolution in the history of water valves, reveals Bankim Patel, Managing Director, Evershine Appliances
Bankim Patel


The Indian kitchen has evolved to become an ergonomically designed and well-fitted modern space, wherein our Olive brand of products has kept pace with the changing demands of Indian consumers with new products and designs

Bankim Patel

How has the company grown over the years and in which main product categories?

When we started the company in 1998 with PVC coated MS baskets, they were a fresh concept in the kitchen range, and they saw booming demand. Since then, there was no looking back, and subsequently, we introduced stainless steel baskets in 2001; telescopic channels in 2005, auto hinges in 2006, the Drawell Box in 2008, and aluminum baskets in 2009, for which we got a tremendous response.

During 2011 to 2014 we introduced many architectural hardware and fittings like Gola profiles, Pull Handles, Rolling Shutters and Door Sliding systems. In 2015, when we launched Vetroline Aluminum and SS railing systems, a unique concept of seamless handrails, they became popular not only in India but also worldwide. In 2016, we introduced Slimtek, the slimmest technology for kitchen drawers, and in the year 2018 we brought to the market our Smartek range of ABS baskets with glass. These elegant and smart baskets have become the first choice of architects and interior designers.

Evershine Appliances

Which are your most popular items and what makes them so?

Our high-tech R&D department has always been on the go for the best designs, materials and innovations. Evershine Appliances has come up with the most innovative range of kitchen accessories year after year under its Olive brand. Being in the industry since the last 20 years, we understand our customers' requirements and the modern lifestyle, which constantly demands innovation and the creation of something new and more stylish.

Today, there are many products which are very popular, but while considering the market demand, I can say that stainless steel baskets are the most popular across the country. Our high-quality stainless-steel grade 304 baskets are not only made of the best quality material, but their chrome plating gives them a fabulous shine, finish and protection against wear and tear in any climatic condition. The material is rust-proof and comes with a lifetime warranty.

What are your marketing plans to expand reach of the Olive brand?

We have a network of 50 distributors and more than 2000 dealers across India. All the distributors have their own galleries, which showcase the complete range of Olive products. The Olive brand has now become a renowned name in kitchen accessories, hardware and railing segments. Our marketing team helps clients choose the best suitable products as per their requirements and climatic conditions.

CUP SAUCER OLIVE

Currently, we are exporting to 10 countries which includes USA, UK, Mauritius, Japan, Australia, UAE, OMAN, Srilanka, Zambia, Tanzania, and will soon be able to penetrate worldwide. We are mainly exporting Kitchen accessories and Railing Systems.

With homes and apartments becoming smaller in metro cities, what space saving products is the company offering?

Our new range is modern and trendy and designed to make day to day storage convenient and space saving. In our high-end range of wardrobe accessories, we have incorporated up-down racks for clothes racks, which make life simple and are value for money. In fact, many of our products can be fitted into small storage spaces, for example, you can add many baskets in a single cupboard and save space. You can add up tall units and pantry units to put many things in a single unit.