Parryware Takes New Avatar, Unveils New Brand Image and Range

Parryware Rebranding Event
Pau Abello, MD Roca Bathroom Products and Perizaad Zorabian at Parryware Rebranding Event

Furthering its constant endeavor to innovate and redefine the bathroom products segment Parryware, India's contemporary bathroom solutions brand has unveiled its all new look of bathroom products. Present at the launch was Mr. Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd, along with the famous celebrity mother, Perizaad Zorabian.

Delivering contemporary and youthful bathroom solutions in India for the last 60 years, the re-launch aims to re-establish Parryware's leading market position in the bathroom products space. The new refreshed brand identity will offer high-quality and aesthetically-appealing bathroom solutions for the mass segment. With an existing market share of 30% in India, the brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households.

Ecstatic at the relaunch, Mr. Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd. said, "With a boom in India's housing sector, we at Parryware endeavor to provide best- in-class products for our consumers. We are excited to re-launch Parryware in a new avatar in the domestic market with an aim to cater to the country's dynamic urban lifestyle. We will be scaling the length & breadth of the country, thereby enabling us to reach out to a wider audience."

Present at the event, Ms. Perizaad Zorabian, said, "For me, bathroom has always been like a private sanctuary; a space to escape and unwind. Hence, bathrooms should be as beautiful as any other space in a home. As a parent, I want my daughter to also have a space that allows her to experience some of the most beautiful moments of womanhood. Parryware's new range redefines bathroom solutions and gives us all the best-in-class products to enhance one's personal space."

To further establish its market presence across the country, the company is targeting to expand retail presence by increasing its dealership network in tier 2 & 3 cities, maintaining high focus on quality, and launching new businesses & channels by the end of the FY16. The company, which already has seven manufacturing units across key regions of India, has earmarked INR 150 crore for ramping up production capacity, R&D, and new product launches.

The Parryware range comprises sanitaryware, bathroom vanity/furniture, faucets, fittings, kitchen sinks, electronic toilets, plastic cisterns, plastic seat covers and wellness products. The refreshed brand identity comes from core beliefs of constantly evolving its offerings in the segment to keep up with the dynamic demands and lifestyle aspirations of the consumers.
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