LED Carves Out A Niche in Lighting Biz

Aditya Malik
Mr. Aditya Malik,
Director, Glow Green Energy Ltd.
LED lights which has been making its place in the Indian market for the last 2-3 years; now shown that it has a bright future in lighting business. In the recent times, the prices of LED products have gone down further which can be justified seeing the appreciation of the Indian consumers for the LED based products.

I was really surprised to see few vegetable vendors in the local market using LED based lamps. Glow Green Energy Ltd introduced its LED based products few years back and did not expect that LED products could be afforded by a roadside vegetable seller so fast, considering the higher costs of the lights at that time.

LED Lights
Rapidly changing market has however brought in a lot of optimism in LED manufacturers. There has been significant development in number of products. New products/ retrofits are being introduced in the market at a much faster pace. In fact, Glow Green Energy has introduced 5 new products in its LED range last month.

Along with major A category companies which are driving the LED growth market by using LED lights in their 24hr running factories, middle class average consumers have also become a major part of the market by using LED lights in their homes.

Pricing Difference

Since, Glow green has been dealing with both kinds of customers, we have observed that 90% of the prospective customers face major dilemma over the pricing of the products. Similar products are available with major difference in prices from different sellers. Now a small difference is understandable to the buyer that if a down lighter is sold at Rs.350 and similar looking down lighter is available at Rs.70 at a local electrical shop, a pyramid of doubt is built in buyers' mind. Now he doubts that if the seller who is giving the same product at Rs.350 is trying to cheat him. We're sure that most of you reading this column might have faced the same situation and will understand what we're trying to say.
This brings me to the next point, what customers today need to understand is that apple-to-apple comparison is a must when buying an LED products. They may look similar but it is vital to go through their technical specifications and make sure what the seller is selling actually. Quality of components being used is a major factor in deciding for how long the product will last. Saying it is warranted for x number of years and actually getting the service and the warranty could be two very different things today with n number of sellers coming up every day. So, words of caution here, first check and then buy.
LED Lamps

Practicality

BAPS Shri Swaminarayan Mandir
BAPS Shri Swaminarayan Mandir AtlantaIllumination with color mixing LED fixtures
The increased demand of LED products has encouraged manufacturers to spend more on their R & D. This has improved the practical usage of the products. Products are now designed as per architectural requirements and their technically necessities. Different people different needs, so this is now taken care of.

It is now understood that few years down the line only LED lights will be used and conventional lights being used today will slowly go off. So idea is to prepare ourselves to be able to replace conventional lights in every area. So, get set, a lot more to come.

LED Light Bulbs Availability

Two words access and innovation. With the boom in e-commerce LED products have become available at various websites at the click of the mouse.

Glow Green has put remarkable efforts to make LED lights reachable to every consumer by providing products with good quality drivers. Benefits gained from increased production quantity has been passed onto the consumers in the form of lowering of selling prices.

For industries, ESCO programme has been a major confidence builder. Client has to pay nothing on upfront basis but the whole amount can be paid out of electricity monthly savings.

So let's hope that this growth will keep up and things will keep on improving day-by-day.
Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Please let us know your Designation.
Invalid Input
Please let us know your email address.
Please let us know your City.
Please let us know your Contact Number.
Please brief your query.
Our other value-added services:

To receive updates through e-mail on Products, New Technologies & Equipment, please select the Product Category(s) you are interested in and click 'Submit'. This will help you save time plus you will get the best price quotations from many manufacturers, which you can then evaluate and negotiate.

Equipment & Machinery
Invalid Input
Building Products
Invalid Input

Interior Makeover With Lighting

Lighting makes a room come alive by accentuating its details; with the right lighting, one can accentuate the interiors, architecture or décor of a space, as well-placed lighting can create depths, heights and cozy spots. Vikas Gandhi, President & Business Head – Lighting (Tisva) Read More ...

Smart Street Lamp Poles

PolePhotizo’s iCore, an innovation for Smart Cities infrastructure, wins multiple Red Dot awards. Photizo Global Pte Ltd, a Singapore-based SME, has innovated two new products: the iCore® Smart Street IoT Pole and the iCore® Smart Urban IoT Pole Read More ...

Solatube International’s LED Light Kit allows the integration of natural light and LED light from a single fixture

The new Integrated LED Light Kit introduced by USA company Solatube International Inc. allows the integration of natural light and traditional electric light from a single fixture for a cleaner ceiling appearance and night-time illumination. It works by harnessing the sun’s natural Read More ...

Setting the Mood

Czech lighting giant Sans Souci has illuminated Nautilo Restaurant in Lübeck, Germany, with a dynamic lighting installation. The Nautilo Restaurant features a whimsical marine ambiance. Located on the banks of the River Trave in the historic Old Town, the restaurant also Read More ...

K-Lite: Beautifying Spaces, Sustainably

Sharmila Kumbhat, Director, K-Lite Industries, discusses the trends in landscaping lighting and the numerous options and solutions offered by the company to meet the design requirements of landscape and lighting designers Read More ...

Healthcare Lighting

To meet the growing demand for products in the health security space, the RJ Group has introduced UVC lighting technology for the Real Estate sector, and the first of its kind toilet light disinfection system, avers Piyush Agarwal, CEO, RJ Group of Companies Read More ...

K–Lite offers efficient and cost-effective LED bollards

K-Lite LED bollards give rotationally symmetrical illumination on ground surfaces. The photometric design of the luminaires is based on LED integrated with K-Lite’s precision reflector module. Consistent implementation of new technological Read More ...

K-Lite introduces Smart City Poles

The concept of smart cities came into being as a consequential development to internet of things (IoT), digital connectivity, global warming and the compelling necessities for energy saving. More than 50 % of the world’s population lives in cities Read More ...

Architectural Lighting by K-LITE

K-LITE Industries, an ISO certified manufacturer of indoor and outdoor luminaires, has launched a new series of LED Architectural Lighting. The trendsetting company for outdoor lighting, inspired by the Make in India vision, and through its innovative approach, has showcased Read More ...

Human Centric Lighting

The workplace design is undergoing a radical change with organizations looking at creating spaces which enhance employee well-being and user experience through smart lighting solutions, writes Anuj Dhir, Vice-President & Business Head, Wipro Lighting Read More ...

Smart Cities of Tomorrow

Smart cities can address issues related to urbanization and economic, social and environment in a holistic manner while making the most of future opportunities, writes Vishal Mehra, VP & Director, iRam Technologies Read More ...

K-LITE redefines Landscape Lighting

K-Lite, a leading manufacturer of outdoor luminaires and decorative poles, has demonstrated the performance of its lighting products and solutions in the landscape segment, and its ability to stylishly convey the identity of Read More ...

K- Lite LED Bollards

K-lite Industries is offering efficient and cost-effective LED bollards with rotationally symmetrical illumination on ground surfaces. The photometric design of these luminaires is based on LED integrated with K-Lite’s precision reflector module Read More ...

The Multi-Purpose LED

LEDs offer interior lighting designers and architects numerous ways to beautify any internal or external area through different kinds of lighting effects. The current trends being observed include designing the ceiling through installation of LED Read More ...

K-Lite Polar Lighting Poles designed for landscape lighting

K-Lite surface-mounted Polar Lighting Poles, integrated with LED Lighting Modules are being used by landscape designers for city beautification as they enhance the area’s architectural appeal. The poles come with a range of contemporary Read More ...

Glass & Crystal

Situated on the Jeju island, designated as a site of significance by UNESCO in 2010, the Jeju Shinhwa World project is one of South Korea’s largest integrated resorts spanning 2.5 million sqm. Working in cooperation with Wilsons Associates Read More ...