Fact File
Project Name: Boutique Imaginaire Saint-Bruno
Client: Imaginaire
Year: 2020
Architects & Designers: Perron Design
Program: Creating in-store experiences, design concept, custom-made furniture design, technical drawings, project management
Photographer: Ulysse Lemerise
The design intentions for L’Imaginaire are broken down through different thematic areas, standing out from each other for their theatrical and singular character. Once linked by an intuitive and equally fun route, these different areas are transformed into a journey through the world of games, bringing together mythical characters and settings.
The spatial objective of L’Imaginaire of St-Bruno was to create an exhilarating and unique customer journey in the colors of the playful universe of the game store. This first branch in Montreal had to be representative of the effervescence of the metropolis and entertainment through the presentation of products that transcends mere display and becomes an experience in itself.
The user first enters the space through a passageway wrapped in colored arches, ultimately opening onto the central aisle, a place conducive to meetings and exchanges and offering a panoramic view of the different sections. The monumental wooden structure constitutes the transition between the real and the fantastic worlds, while acting as a signature of the boutique’s design. The innovative addition of a coffee counter at the entrance creates a multisensory experience, while also creating opportunities for sharing between the enthusiasts.
The circulation and product presentation spaces are delimited by colored regions on the ground and aerial structures, allowing users and employees to navigate freely and instinctively through the departments. At the end of the course, a huge counter inspired by genius bars brings together the greatest connoisseurs, eager to answer all your questions.
