Reinventing a Brand

United Coffee House Rewind, a chic offshoot of the legendary 75-year-old United Coffee House is a thrilling design venture by Chromed Design Studio, wherein the Old-World charm of the brand is retained while transforming its spirit into a contemporary setting

Reinventing a Brand

Fact File

Project name: United Coffee House
Typology: Hospitality
Location: Chandigarh
Gross Built Area: 2750 sq.ft
Completion: December 2019
Design Team: Abhigyan Neogi, Dhruv DV, Dev Gakhar, Amandeep Kaur, Muskan Kapoor
Photography: Dhruv DV

Reinventing a Brand

Located in Chandigarh, this restro-bar amplifies the regal charm and characteristics of the city and gives it a much-needed breakthrough from the cliché café culture. The design scheme sought to reinvent the venerable brand with a unique mix of classical style infused with a contemporary burst of colour. The façade is contrived with glass cladding and brass lattice embodying arches.

A giant door subsumed in an expansive arch welcomes guests inside. Inordinately patterned seating, boho-chic lighting, patterned floor tiles, solid colour with hints of blue, Sabyasachi designed wallpaper and other unique design elements create an avant-garde setting. The design language of the space is tied together using arches of various scales and sizes throughout the different zones of the restaurant. The brass lattice in compliance with the theme is stimulated by arches and runs across the space.

Reinventing a Brand

Abhigyan Neogi
The design of United Coffee House Rewind offers a rich brew of a bygone era of architecture and brings alive the nostalgic past, while exuding modernity with its contemporary feel and flavour

Ar. Abhigyan Neogi

In the main dining area, the Baroque print in the vaulted ceiling oozes opulence and grandeur. This dramatic print is a reminiscent of Gothic stained-glass windows. A chandelier dangles from the dome ceiling lends a timeless appeal. Booths flanked by heavy curtains through orange arches and embellished with ornate white motifs, are segregated by the arch-shaped brass lattice. A giant glass ellipse with a pattern similar to the brass lattice formulated with vinyl stickers, arched mouldings on walls, and a back-lit bar encompassing a waffle slab circumscribed in an arch, are the other showstoppers.

Reinventing a Brand
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