Building Interiors

REHAU India, a leading system and service provider for polymer-based solutions in windows, furniture & building industry, is bringing good living to Indian homes with its stylish, strong and affordable products

German company REHAU is engaged in beautifying homes with its wide range of innovative products, and solutions from product design to application as a leading system and service provider for polymer-based solutions in windows, furniture & building industry. It is present in 170 locations in 54 countries with 40,000 different products in its portfolio. It offers over 18,000 designs for surfaces used in interiors, and every year, 1,000 new designs are added. This makes REHAU a sought-after source of inspiration and a development partner for the polymer industry.

REHAU’s building materials and design strength

With its strong focus on Made in India and Made for India, the company offers localised products for consumers across furniture, windows and building solutions through its Indian arm, REHAU India. Its two plants in Pune manufacture edge-bands, profiles for windows and doors, rigid profiles and industrial solutions. Its third facility in Vadodara, which has been operational since December 2017, caters to the northern market with edge-bands, and will introduce new products as per project needs.

REHAU’S Retail Plans

• To double retail experience centers by end of this year
• Launch of Inspiration Express- an interactive mobile lounge - to bring products directly to customers
• adodara facility to strengthen north India capacity
• To open dealer centres in Gurgaon, Guwahati and Patna apart from its existing centres in Bangalore and Delhi, and take the number to over 70 in the next two years
• Targets Rs. 1000 crore revenue by 2020.

REHAU’s ‘go-to-market’ strategy

The company has flagged off REHAU Inspiration Express, a unique mobile experiential showcase encompassing the entire range of Advanced Living Solutions from furniture, windows and building solutions. The bus will travel to 60 cities over a year, showcasing REHAU products to consumers, specifiers, architects, interior designers, and contractors, and facilitate interaction of the products with the audiences, enabling them to get live experience and access to direct information.

“REHAU is ready to respond with appropriate solutions to bring its products closer to consumers and tap architects, who play an important role in decision making, outside homes,” said Ajay Khurana, Chairman, REHAU South Asia.

The Inspiration Express displays surface solutions, RAUCORD outdoor/ indoor furniture, roller shutters for kitchen cupboards, uPVC windows and doors, Radiant heating/cooling solutions, plumbing pipes, RAUVISIO Mineral (Solid Surface) and pre-laminated boards, RAUVISIO Crystal Mirror used as wall panel, and 2.0mm RAUVISIO Crystal Wave laminate etc.

Commented Ar. Manish Motwani, Chief Architect, RSP Group, “REHAU is demonstrating a strong commitment to be present across every consumer touchpoint. This is the need of the hour and will help to understand the company’s product portfolio in an interactive and experiential platform.”