The new façade of Louis Vuitton Matsuya Ginza, designed and conceptualized by Jun Aoki & Associates

The new façade of Louis Vuitton Matsuya Ginza, designed and conceptualized by Jun Aoki & Associates, is inspired by the history of Ginza, the city that used to be known for its art deco design.

Louis Vuitton Tokyo

Ginza was the entrance to Tokyo, adjacent to Shimbashi, from which the very first railway station of Japan stretched to the port. The "modern" atmosphere of the forefront Ginza derived from art deco patterns in relation to edo-komon, the pattern of traditional Tokyo and the highly abstract and stylized geometric pattern in repetition.

Louis Vuitton Matsuya Ginza

Based on Louis Vuitton's damier, which also is a repeated geometric pattern, the façade of Louis Vuitton Matsuya Ginza becomes the first softer version of damier, imbued with delicacy and richness that is found in organism. From edo-komon to art deco to the soft damier, this is a journey to the history of Ginza.

Louis Vuitton

Louis Vuitton Ginza Tokyo

Fact File
Location: Ginza, Tokyo, Japan
Architectural façade design: Jun Aoki & Associates
Contractors: Taisei Corporation Permasteelisa Japan K.K
Principal use: Retail
Renovated wall area: 1475m2 (projected elevation)
Number of stories: LV façade 1-8F, LV interior 1-3F
Completed: September 2013
Exterior wall (2-8F): Aluminum Panel, Pearl paint Casting / Spinning / Cutting-sheet Assembling, LED lights 1F: Limestone, Honed finish / Sandblast finish
Entrance: Marble, Polished-curve finish / Honed-finish Super Clear Glass t12+12
Windows Metal frame: Stainless steel, Cross HL, Bronze color coating Super Clear Glass t12+12mm
Photos: Daici Ano
Louis Vuitton Japan

Gentle bulges and dents elaborate the façade of opal beige reliefs. With these patterns, the façade reveals various appearances in sunlight, and during the night, the LED lights behind the reliefs lit the façade to render another expression reminiscent of Louis Vuitton's monogram.