Greenlam Industries Ltd. has become the first Indian wood panel brand to receive the prestigious INTERZUM - RED DOT Award for High-Quality Product 2025. The recognition was awarded during the Interzum Exhibition 2025, held from May 20 to 23, 2025, in Cologne, Germany. As the world’s leading trade fair for furniture production and interior design, Interzum hosted over 1,600 exhibitors from more than 57 countries, where Greenlam stood out with this exceptional achievement.

Greenlam Industries Ltd.

“Greenlam was conferred the award for its groundbreaking Aurix Collection by Greenlam MFC, which made its international debut at the event—marking a major milestone for the brand. This esteemed recognition underscores Greenlam’s commitment to innovation, design excellence, and advanced material development. The Aurix Collection is a revolutionary breakthrough in surface design, merging exceptional haptic quality with a rich cultural narrative. Inspired by the ancient Indian interpretation of light and color, Aurix reimagines the vibrancy of the subcontinent through a refined fusion of rich hues, Italian creativity, and cutting-edge craftsmanship,” said Parul Mittal, Director, Greenlam Industries Ltd.

Exclusively curated for the Greenlam MFC Range, the Aurix surface is the result of an advanced collaboration between CARRARA SRL (Italy) and leading European surface texture manufacturers. This partnership has led to the creation of a highly innovative surface that delivers unparalleled aesthetics, performance, and tactile excellence.

Aligned with Interzum 2025’s theme, "Rethinking Resources: Circular and Biobased Solutions", Greenlam presented a compelling portfolio of next-generation surfacing solutions. The showcase featured flagship collections including Greenlam High Pressure Laminates (HPL), Greenlam Compacts, AFX (anti-fingerprint surfaces), Exterior Grade Clads, Stratus range for tabletops and kitchen surfaces, and Greenlam MFC.

The exhibit attracted significant interest from global visitors, designers, and architects, further reinforcing Greenlam’s reputation for innovation, quality, and design-forward thinking in the international market. The brand’s thoughtfully curated booth and interactive experience emphasized its ongoing dedication to excellence in surface solutions.