Nippon Paint launches ATOM FIBRA, a revolutionary multipurpose emulsion

Nippon Paint launches ATOM FIBRA
Nippon Paint (India) Private Limited (Decorative Division) Asia Pacific’s leading paint manufacturer launched ATOM FIBRA, a 2-in-1 multi-purpose emulsion specially designed for both interior & exterior walls offering the best protection at affordable price. The innovative paint was launched by Mahesh S. Anand, President, Mark Titus – Director Marketing, and Nataraj M – GM (Sales) Tamil Nadu, Decorative Paint, Nippon Paint (India).

The ATOM FIBRA is a breakthrough emulsion that is reinforced with micro fibers giving enhanced mechanical strength to the paint. Its disruptive technology is ideal for both interior as well as exterior wall surfaces. The paint comes with a 4-year performance warranty and is formulated with reinforced microfibers that provides superior strength. The paint further comes with Anti-Carbonation technology, excellent coverage feature and better washability thereby giving a smooth finish to the walls.

Emphasizing the need for such a breakthrough product in the market, Mahesh S. Anand, President (Decorative Paint), Nippon Paint India commented, “Nippon Paint is synonymous in industry for introducing revolutionary the paint products and innovative services. ATOM FIBRA was conceptualized keeping in mind the demands of the modern customer looking for a multi-purpose emulsion that is efficient for both interiors as well as exteriors. We wish to offer our customers a paint that gives excellent protection and durability, while being affordable at the same time. The ATOM FIBRA has been backed by years of market research and market learnings. We are optimistic that the new paint will find a lot of takers in the market owing to its affordability and functionality.”

The ATOM FIBRA comes with the following additional breakthrough features:
  • Crack Bridging - micro fibres fill upto 0.5 mm hairline cracks on the wall surface when applied, ensuring water resistance
  • Anti-Carbonation Technology - using Fibra on the wall, protects it from carbonation
  • Excellent Coverage and Hiding - ease of application as the microfibers give a smooth finish, better coverage and hiding
  • Low VOC – environment friendly as it has very low VOC content
  • Better Washability - fibre will act as a resistance against the depletion of the paint film, providing better washability
Amidst a gradually recovering market, Nippon Paint’s ATOM FIBRA, will be commercially available in the market through Nippon Paint’s select dealer partners.
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