The W-Range metal fixtures by Instor India come in a variety of wooden finishes to match the design and character of retail stores, pharmacies, and other specialized stores.
Wooden fixtures are often seen as a favorable choice for their warm appeal and are often mistaken for a lower price value over metal fixtures. However, wooden fixtures have high maintenance and repair costs, are water susceptible, have lower durability and load-bearing capacity, a shorter life span, and a higher replacement cost. They also make it difficult to change the layouts in retail stores as they are more space-consuming, plus there is increased wastage in their manufacturing, which makes them non-eco-friendly.
“To address these issues, we developed the W-Range by designing durable and environment-friendly fixtures to provide the same aesthetic, sophisticated look, and warm appeal, similar to that of wooden fixtures,” says Ritika Mehta, Director, Instor Kider India.
Instor is at the forefront of innovations in fixtures for retail outlets, and in creating solutions that are modern, functional, and durable. Its fixtures are being used in pharmacies, hybrid pharmacy-marts, and in specialised retail stores, backed by an efficient service and support network to provide the best in-store experience to cater to the diverse Indian retail market.
Our W-Range of metal fixtures is the first of its kind in India with advantages such as an appealing wooden look and finish, durability, high load-bearing capacity, maintenance-free, easy to modify, and longer life span; in short, they are designed to meet all the requirements of retail stores.
Ritika Mehta, Director, Instor Kider India
“Our aim is to provide modern, sophisticated products that deliver the best customer experience at every touchpoint, and grow our retail footprint across all urban and rural markets. We offer customized products that are designed for optimal wall and floor space utilization, certified durability, and competitive pricing,” says Ritika.
The company has a pan India presence with over 8000 uniquely designed stores, 10,000,000 sqft retail space covered with its products, over 80,000 products across various segments and industries, and the capabilities to design stores across multiple categories. It has been delivering solutions and products to D-Mart, Patanjali, Reliance Retail, Big Bazaar, Decathlon, and Aditya Birla Group, etc.