There is a noticeable increase in the demand for sustainable and eco-friendly construction solutions, driven by a growing awareness of the environmental impact of traditional building materials.
Er. Mohammed Yasir
What sustainable products does the company offer?
Our sustainable solutions include Terracast Walls and Terracast Panels, both of which incorporate Rammed Earth and Poured Earth technologies. Terracast Walls with Rammed Earth technology offer a durable and resilient construction solution. Each panel is made from compressed earth, providing excellent thermal mass and a natural aesthetic. These walls are not only strong but also bring a touch of natural beauty to any design.The Poured Earth variant of Terracast Walls is an innovative solution that uses a liquid earth mixture to create customizable walls. This method allows for intricate designs and offers endless possibilities for architectural creativity, while still maintaining the strength and durability of earth.
Our Rammed Earth Panels are pre-fabricated, customizable panels made from locally sourced soil, offering flexibility and easy integration into various building designs. These panels provide the same durability and aesthetic appeal as our Rammed Earth Walls. Our Poured Earth Panels are also custom-sized panels made from a mixture of soil and aggregates, providing a sustainable and durable alternative to traditional wall systems. These versatile panels can be used with both modern and traditional construction methods, offering endless design possibilities.

What initiatives is the company taking to create eco-friendly and sustainable products in the construction industry?
We are promoting eco-friendly construction through the use of natural materials that have minimal environmental impact. We use locally sourced soil, stone, and aggregates for our products. By doing so, we minimize transportation emissions, support local economies, and ensure that the materials we use are abundant and renewable.Natural materials like soil and lime powder have an inherently lower carbon footprint compared to conventional building materials like concrete and steel. Plus, our methods for manufacturing these materials require lesser energy, further reducing the environmental impact.
Our products are designed to enhance thermal efficiency, which reduces energy consumption in the long term. Earth-based materials naturally regulate temperature, providing insulation and reduce the need for mechanical heating and cooling systems.
How sustainable are your manufacturing processes, including recycling and reuse practices?
Our manufacturing use natural, and abundant resources to create durable and eco-friendly building materials. We source soil, lime powder, and crushed stone from natural resources, using them with minimal processing, reducing the need for energy-intensive production methods.While we do not currently incorporate recycled materials into our products, our processes are designed to minimize waste. We carefully plan material usage to ensure that every part of the raw materials is used effectively, reducing excess material waste during production.
The production of our materials requires very little energy compared to more conventional manufacturing methods, such as cement production. This reduces our environmental impact during the production phase and contributes to a more sustainable product lifecycle. Our products are built to last, and require minimal maintenance over time. This reduces the frequency of replacements and the need for additional resources, further lowering the overall environmental footprint of the construction.
What demand are you seeing for such products?
Many homeowners are increasingly interested in using natural and sustainable materials for their homes, recognizing the long-term environmental and health benefits of earth-based materials. The demand for energy-efficient homes, which can reduce both utility costs and carbon footprints, is fuelling this trend.We are seeing heightened interest from the commercial and hospitality sectors, with many developers looking to differentiate their projects with eco-friendly designs. Properties such as resorts, eco-hotels, and green office buildings often prefer the unique and natural aesthetic of rammed earth and earth-based materials.
There is growing interest in sustainable construction driven by governments and institutions that are adopting green building standards, such as LEED or BREEAM certifications. Earth-based construction methods can help meet these sustainability targets.
What are the challenges in the wider adoption of your eco-friendly solutions?

Although earth-based materials can be more cost-effective in the long term due to their durability and energy efficiency, the initial cost of installation can sometimes be higher than conventional materials. The specialized labor and knowledge required for proper installation, along with transportation costs for more remote locations, can make the upfront investment seem daunting for some projects.
In Green Building Codes and regulations, the performance of materials like Rammed Earth is often assessed primarily through thermal transmittance (U-value), which overlooks its broader benefits, particularly its Moisture Buffer Value (MBV). MBV measures the material’s ability to regulate indoor humidity by absorbing and releasing moisture, significantly enhancing indoor air quality, reducing energy demand for HVAC systems, and improving thermal comfort. By focusing solely on U-value, these regulations fail to capture the full impact of Rammed Earth on energy efficiency and indoor environmental quality. This lack of recognition poses a challenge for the Rammed Earth industry, as its unique potential for sustainable construction remains under-appreciated and under-valued in green building practices.
Despite the proven durability and longevity of rammed earth and other earth-based materials, there is still a perception that they are less resilient compared to concrete or brick. Overcoming these misconceptions and demonstrating the long-term benefits of these products is an ongoing challenge for the industry.
By addressing these challenges through increased awareness and education, we believe the potential for sustainable earth-based construction will continue to expand.