Blum, one of the world's leading manufacturers of furniture fittings from Austria, is pleased to announce the appointment of Nadeem Patni as Managing Director of Blum India. In his new role, Nadeem will be managing business operations for Blum across South Asia, including India, Nepal, Bhutan, Sri Lanka, and Bangladesh. He comes with over 16 years of professional experience; having joined Blum when it was a mere liaison office in India, and has seen the inception of Blum India as a wholly owned subsidiary in 2017. Nadeem is keenly customer-centric in his business approach and has built a strong connect with business clients. His experience in training and quality has helped him drive many educative dialogues with clients about the importance of top-quality fittings in furniture. This has increased the acceptance of quality products, enhancing awareness of the Blum brand among the Indian and South Asian markets. He observes, "India is a multi-faceted, complex country with challenging markets that present some interesting opportunities where our decades of experience come into play."