As one of the largest manufacturers of zinc die-casted components used in the making of Architectural Hardware and Sanitary Fittings, the Shakti Group's innate workmanship and dimensional integrity of castings have augmented its skill in designing and manufacturing architectural fittings, which have popularised the SIFON brand, informs Manish Patel, Director Shakti Architectural Products Pvt. Ltd.

Manish Patel

Each of our door handle design and finish is designed keeping quality, functionality and market trends at the core of our production, and the reason why every product in our catalogue is the trendiest and of the highest quality

Manish Patel

What does the SIFON brand offer?

Shakti Architectural Products, part of Rajkot-based Shakti Group, is better known for its SIFON premium hardware brand of architectural products that include a wide range of precision, high quality products made of high-grade raw materials. The products are designed for high durability in residences and commercial applications. SIFON product range includes Mortise handles on Plate/Rose, Mortise Locks and Euro Profile Cylinders, Pull Handles, Cabinet Handles, Main Door Sets, Combi Sets 'made' from White Metal (Zinc) as well as Bathroom Accessories 'made' from Brass. We also manufacture customized products as per customer requirement. Ours is an ISO 9001:2008 accredited, TUV-certified organization with in-house Design and Tool Room facility.

Sifon Premium Hardware

What are SIFON's design capabilities?

With the emerging New India, team SIFON is exuberantly moving ahead to showcase Indian talent and exquisite craftsmanship in multiple ways. We are all set to define new benchmarks of architectural hardware, with a hallmark of Indian craftsmanship and our designing caliber.

For truly creative minds, the world is full of inspiration. At SIFON, we seek to create products of aesthetic value and with an equally impressive power-packed performance. We have found inspiration in some of the most fascinating architectural marvels and were equally impressed by the world-wide collection of vintage and classic vehicles. In our latest offerings, we have achieved a fine balance between beauty in our products and their robust performance.

Sifon Premium Hardware Products

What are the company's manufacturing capabilities?

We have set up a new fully equipped 3-storey manufacturing facility at Metoda in Rajkot, Gujarat. Spread across 6000 sqm, the new facility is of 1.10 lakh sqft. It houses ultra-modern facilities for manufacturing all products under a single roof. Since the entire manufacturing processes are carried out 'under one roof' we can exercise better control on quality with constant quality tests with our salt spray test equipment, quenching test equipment and lifecycle testing equipment.

Our state-of-the-art facilities enable us to undertake zinc die-casting and subsequent surface finishing, polishing, electroplating, electrophoretic lacquering, spray lacquering and laser marking facility. To keep abreast of constant market demand for innovative products and designs, we have a well-equipped design studio and in-house R&D facilities. We keep ourselves updated on the latest trends and evolve our methods, infrastructure and products accordingly. Some of our latest innovations include the trendy Brass Mortise with rose gold handles and Stainless Steel (grade 304) Mortise and Pull handles with Silver Stain finish.

Sifon Premium Hardware Products

What is your marketing strategy?

All SIFON products and models are designed keeping market requirement and customer choice in mind, and the reason why our entire product range is so popular. Amongst the best picks are SIFON Mortise Handles, Pull Handles and Cabinet Handles from our Emerald Collection, Brass Handles from Onyx Collection and Brass Bathroom Accessories.

Our endeavor is to elevate the SIFON products from mere furnishing accessories to distinctive design elements, expressing aesthetic taste and a true experience of luxurious living. We plan to market hardware products using materials such as stainless steel, brass and aluminium in the near future. We want to achieve ₹500 crore turnover of the Shakti Group by 2031 by emulating business practices of renowned global corporates such as DORMA and by providing durable world-class solutions that fit every customer's choice.

In which regions/states is the SIFON present and which new markets do you plan to enter?

Our products are being sold in Gujarat, Rajasthan, Maharashtra, Goa, Telangana, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Delhi. Next on our market list are Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Orissa, Haryana and Punjab. In fact, with our new, multifunctional manufacturing unit, we are continuously expanding our product range and our manufacturing capability to reach markets beyond India.

Thanks to a stable government and development across India, SIFON has seen stable growth of around 10 to 12% over the last few years, and our aim is to improve these statistics in the near future.