Flipkart’s new Business area

Online market place Flipkart is all set to take on its competitors and several other niche players in the highly unorganized $20 billion home finishing and furniture market. It has launched its home furnishing segment that includes products from cushion covers to kitchen appliances. It is also expected to add furniture into the segment shortly. Speaking on the market for these products, the company's senior vice president said that home and furnishing is one of the fastest growing categories online and the company expects about 20% of the total sales coming from this segment which is expected to grow 3-4 times in the first year itself.