Grundfos’ ‘Demand More’ Mobile Campaign

In order to create new benchmarks in terms of product efficiency and product sustainability, besides enhancing its presence across the regions, pump major Grundfos Pumps India Pvt. Ltd. has started an all new promotional tool named, 'Demand More' mobile showroom campaign. According to the company, this 75-day nation-wide campaign that aims to target the builder community, will not only cover major cities but also the tier 2 and tier 3 cities across the country. Key cities that this campaign will reach include Chennai, Hyderabad, Bhubaneswar, Ahmadabad, Mumbai, Pune and Bangalore. So far, it has reached the national capital, New Delhi.

Stationed at Indian Institute of Technology, Delhi (IIT Delhi), the mobile showroom is open to builders, architects, project managers, consultants and pump traders. This state-of-the-art mobile showroom contains end-to-end product pump solutions used in commercial and domestic buildings such as Magna 3 (hot water and cold water circulation), SP (Water supply), DWK (Dewatering pump), Oxiperm PRO (water treatment), SQ & CR solar pumps, fire protection system and other pump solutions.

Commenting on the mobile campaign, David McMillan, Chief Operating Officer – Sales, Grundfos India, said, "Improving the product's efficiency and sustainability is a continuous process for us. We are always trying to push the boundaries with regards to efficiency, reliability, and functionality, not only for our customers but from social, environmental, and sustainable perspectives." He reiterated that this 'Demand More' campaign is a reflection of this ideology. "Through this nation-wide campaign, we would like to showcase our range of pumps for commercial and domestic buildings. We are also happy to mark this occasion with the launch of SEG-Auto adapt range which are designed for pumping untreated wastewater from domestic, commercial or municipal sources. We are confident that the product will be well received in India."