TOTO India Celebrates 10 Years: to add 40 new channel partners

TOTO India marked the 10th anniversary of its state-of-the-art manufacturing plant, which was set up in August 2014 in Halol, Gujarat, by showcasing its product innovations and growth trajectory, highlighting the company’s dedication to the Indian market and its work with the local economy. TOTO’s Halol plant produces a range of sanitaryware as per Japanese quality standards; it has increased output by 400% while maintaining high-quality production standards. Employing nearly 1,200 workers, 80% of whom are from the local community, the plant exemplifies the brand’s commitment to regional development and employment.

Said Shiozawa Kazuyuki, MD, TOTO India Industries, “The increasing urbanization, rising disposable incomes, and growing awareness of hygiene and wellness are driving demand for premium bathroom solutions. We aim to strengthen our foothold in Tier-2 and Tier-3 cities by expanding our dealer network and introducing a wider range of products.”

The brand is set to launch a new collection of toilets, basins, faucets, and showers. By combining its manufacturing prowess, innovative product portfolio, and expanded dealer network, TOTO aims to become the preferred choice for premium bathroom solutions in India.

TOTO India plans to enhance its regional presence and strengthen its dealership network through its Authorized Channel Partner (ACP) and Authorized Channel Dealer (ACD) programs. By increasing market penetration, especially in Tier-2 and Tier-3 cities, TOTO seeks to bring its innovative and sustainable sanitaryware solutions to a broader audience.

TOTO, a globally renowned leader in the sanitaryware industry, has revolutionized bathrooms with advanced technologies such as the Washlet, an integrated toilet and bidet system that offers unparalleled hygiene and comfort. The company’s commitment to sustainability is evident in their eco-friendly designs and water-saving features.