Greenply Focusing on High-end Offerings

While Greenply Industries plans to expand its capacities, its focus would be on high–end offerings, said its chief financial officer. "We will use our existing manufacturing facilities for high-end offerings under the Greenply brand, with equal emphasis on outsourcing products in the mid market categories." High–end products have a margin of nearly 14%. The company is targeting a 30% increase in outsourcing of the mid-segment offerings. The company plans to expand its capacities in the MDF and particle board segment. The company has already formed a 50% JV with Alkemal Singapore Pte to set up a Rs.50cr veneer unit in Myanmar under its local subsidiary Greenply Myanmar Industries, he added.