Delhi-based A K Retail, a renowned name in the high-end textile segment represents the luxury home furnishing brand ‘Maishaa’, which has created a niche in the retail industry bringing innovation to the Indian home textile market. Known for producing superior quality fabrics with unique designs, finesse and texture, Maishaa has unveiled a stunning new collection of bed linen ‘Metallica’ and furnishing fabrics ‘Essence.’
Says Arun Garg, President, A K Retail, “Metallica has lustrous patterns against pristine whites, while Essence has beautiful weaves in hand-picked colours and textures. We have also introduced Wilderie from the house of Clarke & Clarke.”
AK Retail entered the home furnishing market in 2007 and in over a decade has become an established name in the luxury home furnishing segment. “Since the very beginning, our designs and quality were highly appreciated by the consumers. The only challenge for us was the price factor, but the superior quality of our products and innovations in fiber have justified the high pricing. In fact, we are the first brand in the world to use microfiber for bed fashion; it is also anti-bacterial and anti-fungus, formaldehyde-free and wrinkle-free too,” informs Garg, who now plans to scale up their retail presence both in the standalone and multi-brand outlet segments.
“Our success motivated us to increase our presence by opening new stores and expanding our dealer network. Today, we have partners across the country in major metro and non-metro cities. In the multi-brand format, Maishaa has a presence in over 80 outlets. We will keep expanding our network through exclusive brand stores as we believe that the Indian market has a huge potential and space for a brand like us. This is because we are giving quality along with affordability with our range of premium, mid and low-end ranges. Plus, we organize events for architects, interior designers, and our dealers and retail partners to create awareness about our new product launches.”
Metallica Bed Linen
Metallic accents work magic on this collection of fine white bed linen. A plethora of timeless printed patterns with a metallic sheen and a clever combination of subtle contrasts create a contemporary style that stays fresh and trendy. The fabrics are in 100 per cent cotton with 775 thread count per 10 sq cm. The beautifully packaged collection of bed linen and pillowcases is a fine gifting option for any occasion. All collections of Maishaa are designed by a pool of international designers and manufactured at their state-of-the-art facilities.
Essence Furnishing Fabrics
The collection offers a wide range of options in an affordable range and a mix of colours, patterns, with a natural rugged texture. Solid textured fabric combined with exciting patterns, accentuates any room beautifully. Made of polyester with over a hundred thousand Martindale count, it can handle everyday use offering comfort and relaxation.
A selection of plush fabrics in colours ranging from neutrals to brights, a soft hand-feel with a suede-like texture, reflecting subtle luxury. Upholstery fabrics in sophisticated basketweave with spun hints of contrasts, velvety finish, silky and in multiple colour options.
A collection of medium weight fabrics for window panels and lighter upholstery with chambray texture offers classic appeal and simplicity, which helps when combining it with other materials. Woven ribbed texture is the key feature of yet another collection for all kinds of upholstery needs.
Clarke & Clarke Fabrics & Wallcoverings
Clarke & Clarke’s Wilderie collection inspired by nature, presents the animal world in colourfully evocative strokes. Wilderie is a British artist and designer Emma J Shipley’s second collaboration with Clarke & Clarke after Animalia. She weaves vibrant imagery depicting creatures inspired by myths, legends and the unique beauty of the natural world from Africa to America via British fairy tales. Aided by her undying love for nature, she blends imagination with reality to create a fantasyland that wows you.
A treat to nature lovers and maximalists alike, the hand-drawn designs abound in rich nature backdrops in bright colours that play host to winged leopards, curious birds, cactai, palms, prancing wild animals, leopard-spotted elephants, leaping gazelles, and more. The fabrics and wallpapers bring refreshing energy into homes. The fabrics are perfect for upholstering furniture, drapery, curtains, and lampshades.
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