thyssenkrupp Elevator now called TK Elevator with new global brand TKE

TKE-elevator-logo-MGS
TK Elevator, a leading global player in the elevators and escalators market, has announced the launch of its new global brand, TKE. The new brand name came from the change in ownership that took place last year.

Peter Walker, CEO of TK Elevator said, "The new TKE brand allows the independent company to expand. It’s an opportunity to strengthen our market positioning and technology leadership in next-generation mobility services. With the recent integration of our cloud-based digital platform MAX into all kinds of new elevator and escalator systems, we have moved towards digitalization of our products and services. This has led to a new quality standard in urban mobility solutions. On the other hand, the brand TKE allows us to consolidate decades of tradition, engineering know-how, and success.”

The new brand identity is designed to work across all digital and physical channels. It refers to the sunrise’s atmosphere of energy and optimism. The warm, vibrant color palette, the typography, and the logo all signalize motion, positivity, and speed. This creates an ideal environment for representing a certain spirit of empowerment, autonomy, and premium technology excellence. The new TKE brand reflects the company’s commitment to transform people’s lives through smart and seamless mobility solutions.

With operations worldwide and more than 50,000 employees, TK Elevator builds on the successful legacy of thyssenkrupp Elevator with sales of around €8 billion in fiscal year 2019/2020. The most significant TK Elevator business line will continue to be the service business which currently maintains around 1.4 million elevator and escalator units with the help of 24,000 service technicians globally.

The TKE product portfolio has a varied product range: from commodity elevators for residential and commercial buildings to cutting-edge, highly customized solutions for state-of-the-art skyscrapers – such as One World Trade Center in New York. Besides elevators, its portfolio also covers escalators and moving walks, passenger boarding bridges, stair and platform lifts as well as tailored service solutions for all products – thus covering a broad spectrum of urban mobility.
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