Located within the iconic Oberoi Hotel, Gurugram, the 5,500-square-foot Experience Center reimagines the conventional sales environment, offering visitors a multisensory, immersive journey into the world of BPTP. Conceived as more than a physical space, it serves as an emotional and aspirational bridge between the brand and its customers.
The design draws inspiration from the timeless elegance of 17th- and 18th-century French estates, reinterpreted through a modern lens. The result is a seamless blend of intricate craftsmanship, minimalist luxury, and narrative-driven spatial storytelling. This immersive experience allows visitors to engage with BPTP’s commitment to refined living and thoughtful design.
Amaan Chawla, Director, BPTP, said: “We are deeply honoured to receive this international recognition for the BPTP Experience Center. This award underscores our unwavering commitment to innovation and creating elevated customer experiences. The Experience Center was envisioned as a tangible expression of our brand’s ethos, and we are grateful to our design partners at Space Matrix for bringing this vision to life with such creativity and precision.”
Akshay Lakhanpal, CEO – India, Space Matrix, added: “At Space Matrix, we believe truly exceptional design is not just about aesthetics—it’s about creating meaningful experiences. The BPTP Experience Center exemplifies this philosophy. It’s a space that tells a story, evokes emotion, and elevates the customer journey. We are proud to have partnered with BPTP on this visionary project and are honoured that our collaborative efforts have been recognised on an international stage.”
This accolade reaffirms BPTP’s commitment to delivering not just buildings, but immersive environments that inspire and connect. The Experience Center stands as a powerful symbol of this philosophy—where design, storytelling, and customer engagement converge to elevate real estate into an experience.
